||TODAY’S HIGHLIGHTS||

⚡️ Headlines: X Loses Twitter $4-20 billion, YouTube’s 4.4% ad sales bump, TikTok’s eComm platform, Linktree adds Threads

⬇️ Deep Dive: When every social network has the same features, what should brands do?

⚙️ Things Worth Checking Out: 15% off UGC, TikTok adds post-purchase surveys, Wayfair’s new AI tool, Threads’ influencer marketing

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MARKETING NEWS

⚡️ Today’s Headlines ⚡️

😬 Analysts say Twitter’s X rebrand wiped out $4-20Bn in value

🔥 YouTube’s Q2 ad sales rise 4.4%, parent Alphabet grows 7%

💰 TikTok’s launching its own eCommerce platform

🐦 Twitter took the @X handle from its owner without warning

🔗 Linktree adds Threads connection to user profiles

💼 LinkedIn reports record session engagement growth of 12%

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TODAY’S DEEP DIVE

Every social network is the same – what should brands do?

📰 TL;DR: Threads is Twitter for Instagram, so is TikTok’s new text post feature. Reels are TikTok for Instagram and Facebook. Twitter Spaces was Clubhouse. Lemon8 is Pinterest and TikTok combined. TikTok Now was BeReal. Essentially every social network feature, once created, is eventually replicated and copied by all the other social networks.

While some may look at it as a way to stay competitive, many users and brands view it as a headache. Brands have to create extra content for the new medium while users struggle to figure out how useful the feature is. The phenomenon begs the question: What’s the differentiator between different social networks? And where should we be placing our content creation energy?

💡 Insight: The best social network or feature is the one that’s natural for your brand to maintain. There’s benefits to every social platform or feature, because there’s just so much user attention on all of these offerings.

But an often harder piece of the puzzle is how to allocate team effort across the multitude of social opportunities. There are still brands succeeding in organic Facebook content and there are brands killing it with viral TikToks.

When there’s many opportunities to choose from, go wherever there’s less friction. If it’s easy and natural to create content for a specific platform, then you’re more likely to do it and it’s more likely your audience will naturally find you. There will always be reasons to try out something else… but action is the most important factor here.

TOOLS & CONTENT

🛠 Things Worth Checking Out 🛠

📸 UGC - Brands like Hydrant and immi trust minisocial to manage their micro influencer campaigns, their creators produce UGC & post it! Get 15% off your first campaign here.

📝 ECOMMERCE - TikTok is adding the ability to provide post-purchase surveys through KnoCommerce and Fairing.

🛋️ WAYFAIR - Wayfair launched a new AI tool called Decorify that allows users to scan photos of their room to match them with decor products.

🧵 THREADS ADS - Ads are making their way to Threads in the form of influencer and affiliate marketing deals.

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