Thursday, July 25

🌟 Today’s Highlights:

• TikTok wants to relaunch in-app shopping in Europe

• Google is the only search engine that works on Reddit

• Threads improved ‘pinch to merge images’ feature

• 📊 Stat of the Day: 54% of people in the U.S. ages 18 to 60 would quit their jobs if they could make a living as a full-time content creator. (Source: IZEA)

• 💡 Today’s Insight: Tips & inspiration for Threads posts

🍟 Put Your Brand In The Food Court!

Say you own a restaurant, and you have the option to put it next to a few fashion stores in a mall or in the food court. Which would you choose?

The food court, of course! Why? Because that's where people go when they are hungry! Google is that food court, for your brand. Thousands, if not tens of thousands of people are going to Google every month looking for what you are selling. They are hungry for what you are cooking up!

👉🏼 Get in front of them with profitable Google Ads here →

💡 Today’s Insight 💡

Tips & inspiration for Threads post ideas

🗞 TL;DR - It’s been over a year since Threads launched in the U.S., and it’s still growing steadily. With over 175 million monthly active users worldwide, it’s a unique channel for brands to reach consumers. If you’ve been struggling to get ideas for your first few posts, Metricool has collected five tips and pieces of inspiration for Threads posts.

💡 Insight - Here are five things to try to set your brand up for success on Threads:

• “Unhinged” marketing - get away from the idea that all of your content needs to be “polished” and embrace silly, fun, authentic content with memes, nonsensical topics, and even satire

• Topic tags - similar to hashtags or trending topics, you can use tags to group conversations and connect community members with specific topics, such as pop culture references or celebrations

• Follow thought-leader accounts - find the thought leaders and experts in your network and take inspiration from what they’re posting or engage in their conversations

• Repurpose content - take content that’s performed well in the past and tweak it to reshare on Threads (also a great time to use AI!)

• Ask questions - Threads is super geared around community, so don’t shy away from conversations that can help humanize your brand

🛠 Things Worth Checking Out 🛠

💥 BE LIKE NIKE - Nike's 'Just Do It' campaign that catapulted their business to massive growth was put together by an amazing agency. Match with your amazing growth agency in 60 seconds here →

💡 MARKETING ANALYSIS - Subscribe to Marketer Jolt to fuel your strategy with daily updates and analysis from top marketers at some of the largest and fastest-growing companies around. Subscribe for the latest trends and insights here →

💚 BRAT EXPLAINED - Are you having a ‘brat summer’ or are you trying to figure out what a ‘brat summer’ means? If it’s the latter, here’s everything you need to know about the Charli XCX trend.

⚡️ Today’s Headlines ⚡️

🛍️ TikTok is trying to relaunch its in-app shopping tools in Spain & Ireland

🔎 Google is the only search engine that works on Reddit now

🤏 You can pinch to merge multiple images together in Threads

🤷 X launched an underwhelming GrokAI feature to summarize accounts

🇲🇾🇸🇬 Malaysia & Singapore are tightening oversight of Facebook