||TODAY’S HIGHLIGHTS||

⚡️ Headlines: Meta’s ChatGPT competitor, Tik Tok trying to give life to their shop program, QR marketing trends, and more…

⬇️ Deep Dive: How to build a product for a really niche market

⚙️ Things Worth Checking Out: A free e-mail marketing guide, How to find an agency fast, and more…

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MARKETING NEWS

⚡️ Today’s Headlines ⚡️

📉 TikTok is offering the kitchen sink to grow its shop program

🤖 Meta makes major updates to their ChatGPT competitor

🤷🏻‍♀️ Data points to brands crushing it on Threads, more than creators

◼️ QR codes might be the most underrated marketing asset

💰 Netflix’s password crackdown boosted new signups big time

🎥 Netflix removes cheapest ad free plan in the UK & US

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TODAY’S DEEP DIVE

Building a product for a niche market

📰 TL;DR: If you’ve ever spent more than 5 minutes on Etsy, you’ve probably – perhaps unknowingly – seen a Cricut creation. Though the brand isn’t well-known amongst the zeitgeist of major brands, it has a chokehold on the crafting community with its popular at-home cutting machines. The devices allow designers, small business owners, artists, or internet culture aficionados to craft their own decals, t-shirt designs, cards, and more with a simple internet program and printing materials.

The success of the machines is in huge part to Etsy and other small business retailers using the product, so they’re going bigger. The company just announced Cricut Venture, their new “large-format” cutting machine to handle bigger projects in all ways possible – optimized for size and speed. The new machine will be available starting July 25 (right in time for back to school crafting season) and runs $1k for the machine only.

💡 Insight: Do you want to build a product to be consumed by the masses or deeply loved by a smaller yet passionate audience? Cricut was literally built on the idea of empowering niche communities of crafters and artists to truly own their own work.

The company identified a pain point – outsourcing material cutting and printing – and offered a solution that empowered and supported their consumers. And now, their consumers are making money from their machines.

Cricut now dominates the crafting market with their innovative sales approach and unique product offering. By offering something no one else was bold enough to offer, they’re the leader of the pack in a small yet powerful segment. Don’t underestimate the power of niche, dedicated communities. Invest your time in your audience, and revel in the success of commanding a whole market all to yourself.

TOOLS & CONTENT

🛠 Things Worth Checking Out 🛠

✉️ EMAIL - Take your email marketing to the next level. Unlock the secrets to success with this FREE Ultimate Guide, featuring proven strategies, examples, and expert tips. Grab your copy here.

🔎 AGENCY - I recently discovered Vendry. They conduct vetted agency searches saving you 20+ hours on “get to know you" calls! Get started for free here.

📦 ECOMM - Storia has dozens of e-comm case studies proving their unique strategies can generate a 3X+ ROAS in today's climate! Learn more about their creative + media buying flat monthly fee, here

🐤 TWITTER - This breakdown of 4 ways to boost tweet performance is actually not all that bad, which is saying something coming from me!

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