- Growth Daily
- Posts
- Thursday, July 13
Hey there!
$6.4B… that’s the amount US consumers spent on the first day of Amazon’s Prime Day on Tuesday. Roughly the same as 116.4M Ring doorbells, 71.1M Kindle eReaders, or 12.8B AAA Energizer batteries… but who’s counting? 😅
||TODAY’S HIGHLIGHTS||
⚡️ Headlines: Economists predict a recession, Tumblr’s losing big, Twitter’s blocking Threads, Americans still don’t trust TikTok
⬇️ Deep Dive: How Heineken’s bet on non-alcoholic beer led to their industry-leading success
⚙️ Things Worth Checking Out: Microsoft Ads updates, how to 3X+ ROAS, sustainability confusion, aggregate customer reviews, an AI tool builder
TOGETHER WITH BEEHIIV
⚙️ How We Built This Newsletter
We’ve grown this newsletter to 60,000 subscribers and $500k+ in annual revenue solely on the back of beehiiv.
Here's why I’m beehiiv or bust:
1. Their 3D Analytics shows me which content my subscribers like most
2. Their audience segmenting feature shows me which sources are driving the most engaged subscribers
3. They cost $400/mo less for my audience size than the previous tool I was using (saving me $5,000/yr)
If you’re building a newsletter of any kind, you need to be on beehiiv.
MARKETING NEWS
⚡️ Today’s Headlines ⚡️
🤯 U.S. eCommerce sales on track to exceed $1.1 trillion in 2023
🇺🇸 59% of Americans say TikTok is a threat to U.S. national security
🐦 Twitter blocks links to Threads while CEO downplays traffic decline
📉 Economists predict American consumers will run out of cash this year
💸 Tumblr CEO reports the company is losing $30M each year
🗓️ Google adds Calendly-like paid appointments feature with Stripe
*Want to get in front of 60,000+ Founders & Marketers? Click here…
TODAY’S DEEP DIVE
📰 TL;DR: The non-alcoholic beverage market has skyrocketed in recent years, but before the Rituals and Recesses of the world was Heineken 0.0. First debuted in 2017, the company’s CMO admits that there was some initial skepticism amongst the team of whether or not the non-alcoholic version of their classic Holland beer would be “a thing.”
Marketing Dive reports that today, “Heineken 0.0 is by-far the best-selling non-alcoholic beer by sales” with $83.6M in sales in 2022 (equaling the combined total of Budweiser Zero and Busch NA). The brand built momentum for the product with $50M spent and 10M product samples given away. The success is in thanks to great timing (non-alc options are the favorite of younger drinkers) but wouldn’t have been possible without belief in the concept to get it off the ground.
💡 Insight: The wildest new product addition you could create is the exact opposite of what your product or service is. Which means, leaning the antithesis of your offering is exactly what could help you stand apart from the crowd.
Sure, non-alcoholic options are in now. But when Heineken 0.0 launched, you might remember people wondering, “Who wants this?” The market in 5+ years, that’s who.
Get ahead of the crowd by completely flipping your offering around. Maybe your offering is coffee – offer up tea, hot chocolate, or other beverage options. Or your offering could be greeting cards – create a digital version of your designs for people to send via email.
Think ahead before you get left behind. If people say, “Who wants this?” well, you might just be on the right track.
TOOLS & CONTENT
🛠 Things Worth Checking Out 🛠
🤑 Storia has dozens of eComm case studies proving their unique strategies can generate a 3X+ ROAS in today's climate! Learn more about their creative + media buying flat monthly fee here.
💬 Share customer reviews with your team on Slack and build a customer-first culture. Reviewflowz tracks & aggregates reviews from 50+ platforms Visit here.
⚙️ If you’re a Microsoft Ads user, get hyped over all the new updates they’ve added this month. Our fave: Predictive Targeting (finally).
♻️ A new survey found that half of people don’t understand ‘compostable’ or ‘biodegradable’ messaging on packaging.
🦾 Create your own AI powered tool in minutes with ToolBuilder, a no-code AI builder platform. Love the SEO Analyzer tool, personally.
Do you like this new format for Growth Daily? |
BECOME A BETTER MARKETER
4 Hours > 4 Years
Wanna level up your marketing skills but don’t want to spend 4 years and $200,000 on a formal marketing degree? Well lucky for you, our Founder @MarketingMax put together a 4-hour crash course on Growth Marketing.
➡️ Growth Marketing 101 is available here!
*Want to get in front of 60,000+ Founders & Marketers? Click here…
Did you learn something new from today's newsletter? |
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts or might have an * in it the subject headline.