Thursday, July 11

🌟 Today’s Highlights:

• LinkedIn gets sponsored newsletters option

• X’s user base has remained stagnant under Elon Musk

• YouTube is getting “Add Yours” stickers for Shorts

• 📊 Stat of the Day: 570 million people are logging into X every month, a 6% year-over-year increase. (Source: X)

• 💡Today’s Insight: Behind TikTok Shop’s intentionally annoying ad model

👀 2/3 Of The Top Tech Firms Do This. And You?

Facing challenges with strict deadlines and increasing development backlogs? Have an urgent need for modernization? Top tech firms also encounter similar issues when building internal tools for managing human resources, team assignments, budget forecasting, and more.

Their secret? They turn to Codingscape to build their internal tools and alleviate their resource gap.

Codingscape's skilled Frontend and Backend engineers are experts in custom internal solutions. From enterprise integrations and comprehensive performance management platforms to data analytics, they deliver high-quality internal tools tailored to your brand’s unique needs.

👉🏻 Learn more here →

💡 Today’s Insight 💡

Behind TikTok Shop’s intentionally annoying ad model

🗞 TL;DR - If you’ve scrolled on TikTok recently, you know that it’s almost impossible to scroll without getting bombarded by content pushing you towards ordering on TikTok Shop. Vox gathered tech analysts together to set the matter straight: pushy advertising is crucial to the TikTok Shop business model.

💡 Insight - While TikTok declined to comment on the story, experts told Vox that TikTok definitely pays attention to how an increase in TikTok Shop ads can simultaneously lead to an increase in customer complaints (and a decrease in time spent on the app). TikTok can then use this knowledge to inform its ad strategy and keep people on the app (and buying).

According to reports of Douyin, the Chinese version of TikTok, 8-10% of the app experience can be commerce-related content before users start leaving. But, as Tech Buzz China’s tech analyst Rui Ma notes, “it’s possible that Chinese people are more tolerant of ads and this number could be too high for Americans.”

Some may look at TikTok Shop’s model and think this means you can continue to push your advertising on users, and they’ll put up with a lot. For all the complaints about TikTok’s ads, people are still super addicted to the app. But it’s also possible that such an approach can backfire, especially when you’ve found strong success providing users with hyper-targeted, relevant content directly for them – repetitive ads just don’t hit the same.

🛠 Things Worth Checking Out 🛠

✉️ BUILD YOUR AUDIENCE - Ad platforms are only going to get more expensive, so your business needs a way to communicate with potential customers for free... The easiest way to do that is your brand's own newsletter! See if you are a fit here →

🖼️ SOCIAL IMAGES - It’s that time of year again, the time when you can share this cheatsheet of the up-to-date image sizes for all social media networks. You’re welcome.

🏛️ FTC RULING - The FTC had a groundbreaking case this week against deceptive practices by social media apps. It announced the private teen messaging app NGL will be banned from allowing users under 18 and will be fined $5 million.

⚡️ Today’s Headlines ⚡️

📬 LinkedIn is rolling out sponsored newsletters to help generate leads

🫠 Russian bot farms are back on X to spread misinformation

🪦 X’s user base has stopped growing under Elon Musk’s leadership

➕ YouTube is testing an “Add Yours” sticker for Shorts

🏷️ Vimeo is joining the trend of adding AI content labels