Hey there,

Did you know that only 9% of Americans that make New Year’s resolutions keep them? 23% quit by the end of the first week, and 43% quit by the end of January. Just FYI.

🧠 Stat Of The Day 🧠

Ad spending is expected to rise 5.7% on average in 2024, compared to 4.7% in 2023. (Source: Forbes)

👇 The CORRECT way to seed products to influencers

TL;DR: Consumer brands often miss the mark with influencer seeding. The outdated 'no commitment' approach is a no-go. It's time to change the game!

Insight: In this exclusive document from Saral, discover the real influencer seeding secrets with playbooks, templates, and follow-along videos on how to get influencers to promote your brand on autopilot.

Want to take the next step? Get a custom influencer strategy crafted just for your brand from Saral’s experts.

⚡️Today’s Headlines⚡️

🚩 New site ranks X users with the most Community Notes corrections

🖼️ TikTok is introducing AI-generated images using prompts

🔗 Facebook’s link history option is coming to all users

 🧐 X link headlines are returning… but they’re smaller

🏈 Get the updates on every Super Bowl LVIII ad (so far)

 🎉 New Year, New Podcast Episodes

1 - Learn how to actually drive attributable results with Out of Home Advertising on Spotify or Apple or YouTube

2 - Learn the techniques to acquire millions of SaaS users & all about the launch of Visme Forms on Spotify or Apple or YouTube

🛠️ Things Worth Checking Out 🛠️

🤯 DRONE DELIVERY - Logistics experts predict 2024 is going to be a breakout year for delivery drones, with increasing delivery options available in more suburban neighborhoods. Imagine less than 30 min delivery.

💡 GOOGLE ADS - Wordstream’s SEO experts published their biggest Google Ads trends for 2024, including more AI-powered features and automation. Check out the full list.

🎥 SHORT-FORM VIDEO - Digiday interviewed top creators on their preferred short-form video platforms. With so many options between TikTok, IG Reels, and YouTube Shorts… the answers might surprise you.

*Want to get in front of 100k Founders/Marketers? Start here…

✨ Today’s Insight ✨

Key trends for your 2024 digital marketing strategy

📰 TL;DR - Social Media Today gathered their top 5 tips to help your brand maximize marketing and promotional efforts this year and meet people where they’re active.

💡 Insight - Experiment with short form video. It’s the fastest growing content type across YouTube, Instagram, Facebook, and Snapchat. The real challenge, though, is creating engaging short-form content.

Explore the potential of messaging. Jump on the shift away from general feed marketing and into the niche world of private, DM group sharing. This helps gain trust between your brand and consumers.

Consider alternative platforms. Let’s face it, X is declining. But innovative platforms like Reddit, Pinterest, Threads, and Snapchat remain untapped.

Experiment with generative AI tools. Help supplement your processes and add creative ideas with AI tools. Work smarter, not harder.

Improve your understanding of AR and 3D object creation. This is the next step of digital interaction. AR, VR, and the metaverse aren’t going away anytime soon.

*Want to get in front of our audience? Start here…

*Want to get in front of 100,000+ Founders & Marketers? Click here…