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- Thursday, January 23
Here’s something fun: this Saturday, six planets will align in the night sky, creating what scientists call a “planet parade.” At least three of them should be visible to the naked eye, so get outside and check it out this weekend! 🪐
🌟 Today’s Highlights:
X finally launched its dedicated video tab in lieu of the communities tab
Google (finally) added a ‘Source’ column to PMax
I’m giving away my secret 2025 marketing hack here
📊 Stat of the Day: 33% of consumers find it embarrassing when brands jump on viral trends. (Source: Marketing Dive)
💡 Today’s Insight: The complete guide to chatbots for marketing
💩 Learn: My Disgustingly Simple 2025 Marketing Hack!
The newest episode of The @MarketingMax Show walks through the marketing strategy I'm going all in on for my businesses and my clients' this year, 100% step-by-step. We'll walk through:
My secret ads set up to grow your company's email list
How to convert new email subscribers into customers
The specific reason why any company that doesn't use this lead-generation strategy is gonna lose to competitors in 2025
💡 Today’s Insight 💡
🗞 TL;DR - Chatbots are machine learning algorithms designed to mimic human conversations. They’re becoming an increasingly popular customer service tool that can help streamline your processes, generate leads, and guide users to better outcomes. Sprout Social put together a complete guide to chatbot marketing, and here are some of the most important steps to know:
💡 Insight - Establish your chatbot marketing goals. Start by listing your company’s pain points and use them to map out clear, specific outcomes you want to see. Chatbots can help with marketing objectives like acquiring new customers, boosting brand awareness, and streamlining customer service, to name a few.
Define your chatbot’s voice and personality. Your chatbot is representing your business, so you’ll want to make sure it aligns with your brand’s tone of voice. Start by giving your bot a name, then crafting compelling, friendly language for it that’s both helpful and engaging to the user.
Create your marketing strategy. This includes components like determining the chatbot’s content, mapping the entire customer journey, creating effective responses, and adding visual components to the conversation.
Test your chatbot. Chatbot conversation flows can become quite intricate on the back end, but that shouldn’t hinder your customer’s experience. Thoroughly test every journey to make sure they are seamless and offer clear call-to-action buttons throughout the process.
Launch and track performance. After your chatbot goes live, closely monitor user interactions and collect feedback to gain helpful insights. Remember that this is only the beginning; continuously improving your chatbot’s functionality will lead to a smoother experience each time!
⚡️ Today’s Headlines ⚡️
🎥 X finally launched its dedicated video tab. Replacing the "Communities" tab in the navigation bar, this update aligns with X's push to become a "video-first" platform, following a 40% year-over-year increase in video views.
🆓 This web design offer is too good to pass up. OneNine would like to give you 10 free hours of design & development work. Need updates? New feature? Page redesigned? Better splash pages? They handle all of that stuff. Book your call to claim your 10 free hours here!
✍️ Google introduced a new ‘Source’ column in Performance Max. Adding this feature to their search terms insights helps advertisers better understand why ads are triggered for specific search categories.
💩 My Disgustingly Simple 2025 Marketing Hack! The newest episode of The @MarketingMax Show dives deep into the marketing strategy I'm going all in on for my businesses and my clients' this year. Check it out on YouTube, Spotify, or Apple (& don’t forget to subscribe)!
🤓 Instagram shared key factors its algorithm prioritizes. According to Adam Mosseri, Head of Instagram, the three factors that hold the most algorithmic weight and lead to content being shown more to users are: watch time, likes, and sends.
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