Hey there,

According to a new study, swapping uppercase letters for lowercase saves data because of text compression. do you think we should we start writing newsletters like this?

🧠 Stat Of The Day 🧠

WhatApp’s daily business users increased by 80% in the U.S. in 2023. (Source: Apptopia)

😢 The Hard Truth

If you aren't happy with your current agency, it won't get better. Ditch them and connect with pre-vetted & top-rated:

💬 Social Ads Agencies

💃 Influencer Agencies

💌 Email Agencies

🔎 SEO Agencies

⚡️Today’s Headlines⚡️

⚙️ Meta added tools for agencies to manage creators at scale

🔎 Google Search is getting new features, including Circle to Search

💼 LinkedIn’s latest AI feature helps people find jobs through collections

 💬 Amazon’s letting AI answer shoppers’ questions

👀 ChatGPT is expected to get video capabilities and GPT-5

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🛠️ Things Worth Checking Out 🛠️

🔗 BACKLINKS - Achieve the extraordinary. Grow your organic monthly visits and organic leads 2-3x in a few months. Get relevant backlinks to your business with dofollow.com.

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🚨 AGENCY EVENT - If you're an agency owner, don’t miss my "3 Ways To Boost Agency Profitability" free event happening live next Friday! RSVP here.

📅 NOTION CAL - Notion just launched a stand-alone calendar app available on desktop and iOS. The app also includes Notion’s first integration with Google Calendar, Google Meet, and Zoom.

✨ Today’s Insight ✨

How to A/B test your email subject lines

📰 TL;DR - A/B testing often feels like the marketing version of going to the dentist… you know you should do it regularly, but it’s the thing you always avoid. Well, Drip made it easy to start subject line testing with 14 research-backed ways to try it out. We’ve listed some of our favorites below.

💡 Insight - Name vs. No Name - This one is always a bit risky, depending on how clean your data is. If you do have your subscribers’ names, consider trying this one out. Research found that the most effective name type to include is a first and last name.

Long vs. Short - The sweet spot for subject lines is around 6-10 words in most cases. Are you surprised? If so, try out different lengths to see which performs best. But try not to make it over 20 words.

Emojis vs No Emojis - Research found that emails containing an emoji had 56% higher email open rates (but results are conflicting tbh). It’s also a great way to show off your creative side and have a little more fun with your audience.

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