- Growth Daily
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- Thursday, February 6
Here’s your friendly reminder that Valentine’s Day is next week so if you haven’t already, I’d make those dinner reservations ASAP.
🌟 Today’s Highlights:
A new app lets you see all of your feeds in one place
Microsoft advertisers can now target campaigns on LinkedIn insights
Take the guesswork out of ad marketing
📊 Stat of the Day: Based on a survey of over 1,700 global marketers, 29% reported short-form video as their favorite form of content creation. (Source: Hubspot)
💡 Today’s Insight: Crafting an impactful Instagram bio for business
🔮 Take the guesswork out of ad marketing
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💡 Today’s Insight 💡
🗞 TL;DR - An often overlooked aspect of social media marketing is your business’s Instagram bio. It’s a small detail that may seem frivolous, but it’s actually critical for establishing your brand presence. Sprout Social broke down everything you need to know to make an impactful bio, offering over 80 examples for inspiration.
💡 Insight - Here are the key tips for crafting those 180 characters:
Know your goal. Make sure you have a clear sense of direction when writing your bio, as this will help you narrow down what to say. Some use this space to explain what their business does, while others choose to promote their latest products or offers.
Optimize for search. Instagram will show your profile in relevant searches based on the keywords you use. Optimizing your bio copy through keyword and audience research will improve search visibility.
Make it easy to read. Since this is a place that conveys what your business does or offers, it’s critical that your bio is easy to read and understand.
Show your brand personality. Use the same language and tone of voice that your brand uses to craft your bio copy. Inserting a joke, emoji, or heartfelt message is a great way for your audience to get a taste of who you are.
Include relevant hashtags and profile links. Instagram lets you add clickable hashtags and profile links in your bio, which you can use to direct customers to your other Instagram handles or to relevant, tagged content.
⚡️ Today’s Headlines ⚡️
👀 Iconfactory launched a new app called Tapestry. The app combines posts from your favorite feeds (like social media, podcasts, YouTube channels, and more), and arranges them into one chronological timeline.
🗓️ Got Lunch Plans? Join me, Oddit’s co-founder, and head of design to learn industry-recognized optimization strategies by watching live audits of attendees’ websites. The webinar is at noon EST and is free to attend. See you soon? RSVP HERE
🎯 Microsoft added LinkedIn audience insights to Performance Max targeting. Advertisers in the US, Canada, UK, Australia, France, and Germany will now be able to tap into LinkedIn’s professional target data including company, industry, and job functions.
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🏷️ Google Ads introduced new simplified form tracking in Tag Manager. The update enables codeless event creation for lead form submissions that helps simplify conversion tracking and eliminate complex manual coding.
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