Thursday, February 20

🌟 Today’s Highlights:

• Instagram rolled out DM scheduling

• Google’s AI model can now generate life-like imagery

• Get your steady stream of high-quality leads here

• 📊 Stat of the Day: 41% of marketers say email is their most effective marketing tool. (Source: Litmus)

• 💡 Today’s Insight: Mastering the art of SEO for your social media strategy

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💡 Today’s Insight 💡

Mastering the art of SEO for your social media strategy

🗞 TL;DR - SEO, or Search Engine Optimization, isn’t just for Google anymore. Social media platforms like YouTube, TikTok, and Instagram now function as search engines, using keywords to provide users with relevant content. This means that knowing a few SEO best practices is key if you don’t want your content getting lost in the shuffle.

💡 Insight - Here’s what you need to know about incorporating SEO into your social media strategy:

1. Keywords are the new hashtags. Research trending keywords by searching your topic to see what other creators are using. Then, put any relevant keywords in your captions, video titles, and on-screen text. It also helps to pay attention to suggested search terms on platforms like TikTok and Instagram. 

2. Use long-tail keywords when necessary. The more specific you can get with your search options, the better. Something like “budget-friendly travel tips for Europe” will likely perform better than “travel tips.” 

3. Research different platforms. SEO is not a one-size-fits-all across socials. TikTok prioritizes captions and on-screen text, while YouTube relies on video titles, descriptions, and tags. Instagram’s algorithm focuses on keywords in captions, bios, and alt text. 

4. Take advantage of your profile. You can also boost your discoverability by adding keywords to your bio, handles, or Instagram name.  

5. Don’t keyword stuff. While it might make sense to jam a bunch of keywords into your posts, platforms are getting smarter and will just flag it as spam. Instead, focus on organically integrating them and avoid misleading keywords that don’t align with your content.

⚡️ Today’s Headlines ⚡️

✉️ Instagram rolled out new DM features, including scheduled messages. The new feature provides an extra level of automation for businesses and users. The rollout also includes improved message translation in 99 different languages, the ability to pin chat messages, a music-sharing sticker, and QR code invites for group chats.

🤫 What’s the secret to high-converting websites? Good storytelling. Brand Builders made a free video series that explains everything. Claim your free course here →

🎯 LinkedIn launched new ad targeting and attribution updates. The updates include enhanced Conversations API to enable easier CRM data integration and an updated Revenue Attribution Report (RAR) to review CRM data over an extended period of up to 365 days.

🖌️ Google’s Imagen 3 AI model can now generate humans in ad imagery. Advertisers can input specific prompts like “middle-aged man chopping carrots,” with options to customize age, gender, race, and ethnicity.

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