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- Thursday, February 13
Leslie Knope famously dubbed today “Galentine’s Day.” Call your girlfriends and tell them that you love them! (Even if you’re a dude).
🌟 Today’s Highlights:
TikTok rises to the top of app download charts
Google’s business profile reviews went down
Here’s how you can reinvest in your business
📊 Stat of the Day: More than 84% of all leaders, managers, SEO experts, and specialists use AI in the workplace. (Source: HubSpot)
💡 Today’s Insight: YouTube’s key areas of focus for your 2025 strategy
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💡 Today’s Insight 💡
🗞 TL;DR - The video-sharing platform, YouTube, is planning a big year as it celebrates its twentieth (!) birthday in 2025. CEO Neal Mohan published his annual key focus areas to enhance user experience and support creators—and the year ahead presents tons of opportunities to amplify your YouTube strategy.
💡 Insight - Here’s the scoop on YouTube’s plans to remain the “epicenter of culture” and how they can impact your marketing efforts:
Increased investment in the podcast boom. YouTube is now the most frequently used service for listening to podcasts in the U.S. and Mohan plans to lean into this growth by rolling out tools to support podcasters, improve monetization for creators, and make it even easier to discover podcasts.
Expanded monetization pathways. The platform is investing in new ways for creators to partner with brands to maximize their efforts and build their YouTube presence. While ads remain the key revenue for most, shopping recommendations and channel memberships are quickly becoming popular alternate options.
Connected TV viewing. Mohan noted that TV has officially surpassed mobile as the primary device for YouTube viewing in the U.S. Taking full advantage of this milestone, they plan on launching a “second screen experience” that lets you use your phone to interact with the video you’re watching on TV.
More AI integration. YouTube’s current AI features include background image generation and AI soundtrack options. They plan to expand their AI capabilities with features like video thumbnails, title suggestions, and AI-generated audio in other languages.
⚡️ Today’s Headlines ⚡️
📈 TikTok was among the most downloaded apps in January. Despite its ban in the U.S., TikTok was the most downloaded app last month, a title that Instagram held for over a year. The app has been gaining popularity in Southeast Asian markets like Indonesia.
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🧑💻 Google reported business profile reviews outages and is working on a fix. The outage resulted in missing reviews for many local business profiles. Google acknowledged that reviews are influential in building trust, so they are hopeful for a speedy fix.
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🎧 Netflix dabbles with the idea of streaming podcasts. YouTube isn’t the only platform jumping on the booming podcast trend. Actually, because of YouTube’s success with the medium, once-resistant Netflix is now considering making room for creator-driven programming.
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