Hey there,

Happy first night of Hanukkah, to those of you who celebrate. Otherwise, happy Thursday.

🧠 Stat Of The Day 🧠

79% of top marketing executives have reported that using AI tools in their digital advertising strategies has boosted their ROI. (Source: BrightBid)

📣 Traditional OOH Gets a Bad Rap... We Know.

The perception of OOH advertising could be better. It's boxed in as an upper funnel tactic, marketers wrestle with connecting it to pipeline and revenue, you've heard it all.

Enter OOH 2.0, from OneScreen.ai – a game-changer for OOH media. OOH 2.0 means scalable, measurable, and efficient campaigns. It challenges the misconception that Out-of-Home is hard to measure and proves it wrong.

⚡️Today’s Headlines⚡️

🌟 SMBs, X’s new cheaper “Basic” premium tier is for you

✌️ Twitch is saying goodbye to Korea

✉️ LinkedIn’s newsletters are coming for the competition

🖼️ Make your own AI-powered image with Meta’s new standalone tool

👀 Will Google’s Gemini AI model replace GPT-4?

🎙 HEARD EM’ SAY:

"We drive over 4 million visitors to our website … I started to question after all of our AB tests … there’s a lot of form builders out there … why has nobody recreated forms as we know it? They all look very similar … is there a way to improve conversion rates way more?”

I recently interviewed the Payman Tie on the launch of his new product Visme Forms.

Check out the latest episode of The @MarketingMax Show “HScaling to 25m SaaS Users & Launching Visme Forms” now streaming on Spotify & Apple & YouTube

🛠️ Things Worth Checking Out 🛠️

🤫 SEO SECRETS - If your internal team is investing in SEO tools of any kind, you gotta add Positional’s toolset into the mix. It’s the secret to content that actually ranks! Join their private beta for discounts and unlimited access.

💡 CONTENT IDEAS - Harmon Brothers creates direct response video advertising that brands and sells. Get content that increases brand recall and drives revenue. Get 3 FREE custom gold nugget campaign ideas here.

🧠 SOCIAL STRATEGY - Crack the code to Social Media success! Join Mindvalley’s Social Media Summit Dec 8-10. Learn how to craft viral content, AI strategies, and build a magnetic brand. Sign up for free here.

🎁 HOLIDAY LAUNCH - Uber’s latest feature is timely, providing ‘Store Pickup’ options for last-minute holiday shoppers who want Uber couriers to deliver gifts to their recipients. ‘Tis the season for innovation.

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✨ Today’s Insight ✨

Why your brand should be simple & how to do it

📰 TL;DR - Frontera argues that simple brands win by sticking to their mission and not overcomplicating themselves. Take the case study of burger chain Five Guys… in 1986 the founders launched their brand with a simple strategy: Make the tastiest burgers with fresh ingredients.

Despite using next to zero marketing and letting word-of-mouth spread, the business succeeded and now has over 1700 locations worldwide.

💡 Insight - You’ll have many turning points in your brand’s lifetime where you have to choose: stick to the mission or pivot. As your company grows, you’ll feel the irresistible urge to add new products, services, or offers. Every new addition runs the risk of overcomplicating your brand.

As Frontera says, nobody has the mental energy to figure out brands and what they stand for. The world is complex enough. People want brands that are easy to understand and explain.

Lean into simplifying your brand can be challenging but, funny enough, simple. Do less, but better. 20% of your activities bring 80% of the revenue. Take the complexity away from the customer. Become known for one thing that can’t be compared to anything else. Be unapologetic. Not everyone will love your brand or hate your brand, but at least they’ll know what you stand for.

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