Thursday, December 5

🌟 Today’s Highlights:

• Bluesky might actually be outpacing X in referral traffic

• Walmart’s latest $2.3 billion acquisition might make it a leader in connected TV advertising

• HubSpot just got even more powerful with Twilio Segment’s centralized data

• 📊 Stat of the Day: Spotify has nearly twice as many US listeners (103.6 million) as the next most popular digital audio platform, Amazon Music (53.1 million). (Source: eMarketer)

• 💡 Today’s Insight: 2024’s Most Successful Marketing Campaigns

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💡 Today’s Insight 💡

2024’s Most Successful Marketing Campaigns

🗞 TL;DR - This year’s marketing campaigns included a mix of highs and lows. Some brands made bold moves that paid off while others fumbled due to oversaturation of trends or missteps with emerging technologies. Marketing Dive curated this year’s top campaigns to serve as examples for marketing leaders feeling the pressure to do more with less.

💡 Insight - Here are the key tactics that made these campaigns so successful:

• Focus on Purpose-Driven Marketing: You might not think of a makeup brand engaging in activist marketing, but that’s actually a big reason why E.l.f.’s recent campaigns have had so much impact – they’re a unique voice operating in global conversations that people don’t expect them to be in. For example, their “Dupe That!” campaign invited other companies to join it in prioritizing change and making a positive impact in the world.

• Use Music to Drive Engagement: Trending music and choreographed performances can be especially impactful if you’re trying to target a younger audience. Obviously, not every brand can hire pop star Troye Sivan, but you can still lean into the vibe of the music they create or lean on trending dances to get the point across.

• Leverage Unconventional Partnerships: Liquid Death had some brand collaborations that seemingly came out of nowhere (see: casket Yeti cooler), and that’s what made them so brilliant. As Liquid Death’s VP of Creative says, “The partnerships are great, because they’re either brands that make total sense or ones that make zero sense.”

• Capitalize on Nostalgia: We all know nostalgia has been a hit, but Chili’s took it one step further with their Big Smasher BurgerTime campaign – a refreshed version of the classic game BurgerTime. What worked so well here was leaning into a niche piece of nostalgia with many adoring fans. Don’t shy away from the unique, weird opportunities!

⚡️ Today’s Headlines ⚡️

😳 Bluesky outpaced X in referral traffic. For certain brands, that is. According to The Guardian, Bluesky drove more referral traffic in the publication’s first week on the platform than any week in 2024 from X.

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📺 Walmart bought Vizio for $2.3B to help grow its ad business. The all-cash TV maker acquisition was made in an effort to boost Walmart’s advertising business and become a stronger competitor against Amazon, Google, and Roku.

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📈 TikTok Shop saw a 3x increase in sales on Black Friday. It’s encouraging news after TikTok has been making a major push toward getting users to buy products in-stream.

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