Thursday, December 19

🌟 Today’s Highlights:

• Threads is adding a new way for users to reshare photos & videos

• LinkedIn released its final Campaign Manager feature update of 2024

• Moving back to IRL offices in 2025? Make sure your room booking system isn’t a headache

• 📊 Stat of the Day: Between July 2023 and June 2024, a total of 4,804 TikTok stores were permanently deactivated for intellectual property rights violations. (Source: TikTok)

• 💡 Today’s Insight: Should you still be using hashtags?

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💡 Today’s Insight 💡

Should you still be using hashtags?

🗞 TL;DR - Hashtags, which were once a non-negotiable for including in social content, now feel a bit aimless in the modern social media landscape. The answer varies across platforms, but in general the consensus sounds like… you probably don’t need them anymore.

💡 Insight - It’s best to look at how each platform treats and thinks of hashtags to understand whether you should still be using them in your content.

On LinkedIn? Maybe. They said they still support hashtags but they, “also consider conversation topics and keywords to help surface relevant information for professionals looking to advance in their careers.”

On X? No. Or to put it more accurately, absolutely not. Just this week, X owner Elon Musk directly urged users to stop adding hashtags to their updates because “the system doesn’t need them anymore and they look ugly.”

On Threads? Maybe, but you can only use one per post. According to chief Adam Mosseri, hashtags can help align your posts with certain communities, which have some discovery benefits. But in actuality, the reach benefits are pretty slim.

On Instagram? Unclear. One may assume Mosseri’s words ring true for IG as well – helping users discover new content and communities. But at the same time, they’ve removed the option to follow hashtags due to their irrelevance.

It’s true that major advances in semantic search capacity have diminished hashtags’ ability to help content discovery, and they probably don’t help to drive more reach and engagement on platforms. The bottom line? You might want to #DumpTheTag.

⚡️ Today’s Headlines ⚡️

🖼️ Threads is adding a “Use Media” feature for resharing photos & videos. Instead of quote-posting the original post, then adding commentary, Threads users will be allowed to just reshare the media directly to a new post to add their own text and the media will still be credited to the original poster.

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✨ LinkedIn added its final new features of the year for Campaign Manager. The new elements aim to improve ad performance with insights on how other companies are interacting with your brand, measurement insights, and Qualified Leads Optimization,

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🎥 LinkedIn is testing a new, larger video display in-stream. The new video display will be shown in the main feed between regular posts with rounded corners on the display to stand out even more.

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