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- Thursday, December 14
Thursday, December 14
Today's top marketing news, tips, & tools
Hey there,
If you live in Los Angeles, we have a few spots left for our Founders pickleball event THIS EVENING! Hit reply and I can send over the RSVP link if you're in LA :)
🧠 Stat Of The Day 🧠
Out-of-home revenue increased 12.9% in Q3 compared to Q3 of last year. (Source: MarketingWeek)
🔑 Why brands like Obvi and Tiege Hanley win with influencers
The secret to making influencer partnerships work is finding your own unique tribe. Find people who would promote you even if you didn't partner with them... then give them incentives to mention you. Don't work with generic creators you hire from a marketplace.
The best brands, like Obvi and Tiege, are using this exact strategy to consistently be successful with influencers. Tools like SARAL help brands search across social media, find creators who prioritize, and automate outreach.
Search by hashtags, reverse search by who promotes similar brands, or let the SARAL AI find influencers for you!
⚡️Today’s Headlines⚡️
🏈 Disney’s holiday sports ad inventory has been “reinvigorated”
👮🏻♂️ Meta is Expanding its Fact-Checking Program to Threads
🎯 Magna & OpenAP strike deal for audience targeting
🧱 DTC brands are leaning into brick & mortar as online sales slump
🎥 Instagram made it easier to live-stream via third-party tools
🚨 New Podcast Episode Alert:
I recently interviewed Payman Tie on the launch of his new product Visme Forms.
🛠️ Things Worth Checking Out 🛠️
🤝 SELLING YOUR BIZ - Overwhelmed about selling your business? List your business for FREE on Rejigg. Business owners usually have calls with buyers in a week after joining, and a serious offer in the next 60 days here!
🔥 WARM LEADS - Are you an agency owner looking for more clients? Get warm leads interested in your agency delivered every week for less than $10/day here.
📺 Youtube Ads - Google recently introduced new multi-format ads for video reach campaigns. See a full more in-depth breakdown here
📊 Data - MarketingWeek shared a bunch of random marketing insights from their audience this week including 73% of B2B tech firms plan to increase their marketing budget despite a hit to revenue. See all 5 here
*Want to get in front of 100k Founders/Marketers? Start here…
✨ Today’s Insight ✨
Niche Hires> Broad Hires
📰 TL;DR - Some of my illustrations have been getting lots of love on twitter. This is my most popular one from the last week:
We have all made this mistake.
— Marketing Max (@MarketingMax)
1:00 PM • Dec 6, 2023
💡 Insight - Early on in your marketing journey you might think you need to hire a “jack of all trades” who can handle a little bit of every marketing channel for you… But the reality is you need to find one marketing channel that prints results for you, hire one amazing person who is an expert at that channel or strategy to squeeze as much juice as possible out of that one… Before hiring a bunch more…
*Want to get in front of our audience? Start here…
Did you learn something new from today's newsletter? |
*Want to get in front of 100,000+ Founders & Marketers? Click here…
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline.