Thursday, December 12

🌟 Today’s Highlights:

• TikTok is challenging Canada’s removal order

• Meta is testing a ‘no edit’ tag for untouched pics in Stories

• Most DTC brands are going all-in on influencer marketing this holiday season

• 📊 Stat of the Day: 75% of Google AI Overview links come from the top 12 organic rankings. (Source: Botify and DemandSphere)

• 💡 Today’s Insight: Key creative trends on LinkedIn

🤫 Top Brands Are Hiding This Holiday Season Hack

70% of consumers say influencers impact their buying decisions. That’s why the most successful DTC brands go all-in on influencer marketing, especially during the holidays, when shoppers are eager to buy.

To make the most out of the holiday season, partner with multiple influencers. But juggling multiple creators is not so easy. That’s where SARAL comes in. It helps you discover the right influencers, automate outreach, and streamline all your campaigns.

Brands have seen an 8.11X ROAS using SARAL for influencer marketing. Hop on a call with an expert for free here →

💡 Today’s Insight 💡

Key creative trends on LinkedIn

🗞 TL;DR - LinkedIn partnered with VidMob to analyze 13.6k creative assets in the app for what’s driving creative performance in the app. The result is an overview of three key trends that can help you understand how to make your LinkedIn ads and posts stand out in-stream.

💡 Insight - The three key trends are:

• Humanizing AI - people are, rightfully, a little spooked by AI taking away the best parts of humanity, so it’s up to brands to tap into cultural interests and transparently position uses of AI as an authentic, everyday thing

  • 74% of people trust their peers more than CEO and journalists when it comes to information about innovation

• Emotional authenticity - audiences want to see a real, diverse range of emotions in content, not just perfection… don’t shy away from depicting real-life scenarios and telling it like it is

  • Campaigns with emotions like ‘angry’ drove a +59% lift in VTR

• Color evolution - balance your brand visuals with vibrant, bold colors and high-color contrast to grab attention and drive memorability

  • Creative with a high color contrast drove a +65% lift in VTR and a +41% lift in engagement rate

⚡️ Today’s Headlines ⚡️

🇨🇦 TikTok is challenging Canada’s removal order. Last month, the Canadian government issued an order for TikTok to dissolve its Canadian business due to national security risks. It’s not an app ban, but TikTok is, rightfully, a little overprotective with the impending US sell-off bill.

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⚙️ YouTube added more insight and management elements to Channel pages. Now, creators and brands won’t have to go to YouTube Studio for full functionality. You’ll be able to create and manage content, see your public-facing subscriber list, and get YouTube’s Data Stories top-level analytics.

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🏷️ Meta is testing a ‘No Edit’ tag for untouched images in Stories. Similar to the AI-generated edit tags they’ve rolled out for AI-crafted content, this update aims to add a level of authenticity to content by clarifying that it hasn’t been altered.

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