Thursday, August 8

🌟 Today’s Highlights:

• Instagram is making views the primary metric for content

• Reddit teases AI-enabled search and paid subreddits

• ByteDance is launching an AI text-to-video tool in China

• 📊 Stat of the Day: 92% of CEOs and link builders believe their competitors are buying backlinks. (Source: EditorialLink)

• 💡 Today’s Insight: Takeaways from TikTok’s Shopping Trend Report

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💡 Today’s Insight 💡

Key takeaways from TikTok’s Shopping Trend Report

🗞 TL;DR - TikTok just launched its second annual What’s Next 2024: Shopping Trend Report, examining trend signals from TikTok data, brand examples, and case studies. The general trend is that consumers are leaning away from fleeting viral trends to more intentional, informed buying choices. We’ve laid out the key takeaways below from the full report.

💡 Insight - The report is separated into three categories based on how brands can lean into reshaped spending habits:

1. Bending Emotions - According to survey findings, TikTok users are 5.2x more likely to say TikTok is the best platform to connect with brands, and that’s because brands on the platform go beyond just selling the product to building community with users. Shoppers are getting more selective with their spending, but they’ll continue to spend with brands that feed into their joy.

2. Bending Communities - 74% of TikTok users feel the platform connects them with people from different backgrounds and cultures around the world. Consumers are trading viral trend-chasing for more conscious, thoughtful purchasing decisions, and brands that invest in curating niche communities will find success.

3. Bending Relationships - It’s not just about creating niche communities but also fostering genuine relationships with your consumers. Brands can do this by inviting customers into the development process, listening to audiences, and adapting real-time feedback into new products or engagement touchpoints.

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🤔 WHY?! - Speaking of new social networks… two former Clubhouse employees are starting a new app called, “why?!” to combine messaging, networking, and dating. The founders are attempting to take on America’s “loneliness epidemic” and have already raised $1.65 million in a pre-seed round.

⚡️ Today’s Headlines ⚡️

🗣️ Reddit’s AMA posts are getting a major upgrade today

🌟 Instagram is making views the primary metric for content

🇨🇳 TikTok’s parent ByteDance launched an AI text-to-video app in China

👀 Reddit’s CEO hinted at AI-powered search and paid subreddits

👎 X is testing the removal of like, comment & repost buttons

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