||TODAY’S HIGHLIGHTS||

⚡️ Headlines: Ad market shows growth, X is suing over hate speech allegations, YouTube’s launched AI-generated summaries, Google Analytics’ new Audience report, Snap pays top AR creators, Pinterest’s user growth slowed

⬇️ Deep Dive: What MrBeast can teach us about outsourcing your biz

⚙️ Things Worth Checking Out: Tools to start your newsletter, plug-and-play graphic design, AI-powered personalized videos, LinkedIn’s Microsoft Designer partnership, YouTube’s new Shorts tools

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MARKETING NEWS

⚡️ Today’s Headlines ⚡️

 🤞 Analysts are optimistic about improved ad market growth in H2

😬 X is suing The Centre for Countering Digital Hate over hate speech claims

📝 YouTube is testing AI-generated video summaries

👀 Google Analytics launched a new report to identify your most engaged & profitable audiences

📷 Snap is rewarding top AR filter creators with cash payouts

📌 Pinterest’s user growth has slowed but younger audiences are engaged

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TODAY’S DEEP DIVE

The good and bad of outsourcing

📰 TL;DR: Popular influencer and YouTuber MrBeast (aka Jimmy Donaldson) has taken on worldwide fame and branched out into various business pursuits. One of the most notable (and now infamous) being a branded line of fast food delivery known as MrBeast Burger.

MrBeast partnered with Virtual Dining Concepts, a food service company helming “ghost kitchens” – a producer of MrBeast Burger with no physical presence in which food is made out of other existing restaurants. He’s now suing VDC over their quality control which led to frequent negative reports from customers (think raw burgers) that were so consistently bad, it damaged his reputation.

💡 Insight: Outsourcing can be beneficial… but you’ve got to consider the risks. It makes a lot of sense that an influencer like MrBeast would outsource food creation to a company that knows how to operate it at scale. Brand is his thing, food logistics should’ve been VDC’s thing.

But when you outsource and delegate work out, you’ve got to remember: it’s your brand on the line if anything goes wrong. You’ve got to be willing to take the fall if one part of the partnership doesn’t pull their own weight.

In this case, MrBeast is such a public figure that people are bound to tag him in their customer service woes. But it could happen to any of us and any of our brands. If you’re in a fortunate enough position to have such a success, do your homework and aim to partner with businesses that uphold your brand’s values. After all, the consumer’s mostly judging you.

TOOLS & CONTENT

🛠 Things Worth Checking Out 🛠

📫 NEWSLETTERS - Every business needs a newsletter! We recommend Beehiiv as your newsletter tool of choice thanks to their analytics and segmenting tools :)

🚨 DEAL ALERT - Experience the power of a plug-and-play graphic design team with Kapa99! Try it FREE for 15 days. You get unlimited requests and revisions.

🎥 AI CONTENT - Gan.ai helps generate AI-powered personalized videos for brands to boost engagement, conversions & recall. Get a Free demo here.

🧑‍🎨 LINKEDIN - LinkedIn is testing a new integration with Microsoft Designer to provide advanced image creation and visual editing tools directly in the app.

🎨 YOUTUBE - YouTube’s introducing new creative tools to help you make your next Short including Collabs, new effects, live video, and easy ways to turn your long-form videos into Shorts.

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