- Growth Daily
- Posts
- Thursday, August 29
Just a quick hi today! You’ve got this newsletter to read and I’ve got a day of presentations at my Growth Hacks NYC event to get to! ✌️
🌟 Today’s Highlights:
Yelp is suing Google for antitrust violations
Your 2012 Tumblr blog is being moved over to WordPress
Google is adding two new tools to boost first-party data strategies
📊 Stat of the Day: In one test, only 12% of the posts in TikTok’s ‘For You’ feed happened within an hour of seeing them in my feed. (Source: Sherwood)
💡 Today’s Insight: Why you should start your own (not LinkedIn) newsletter
If you plan content in sheets or task managers, this is for you.
The one place for you to effortlessly create, plan, review, and approve all your clients’ content. Social media, blogs, newsletters, press releases, briefs – you name it! All of it, finally together.
And the best part: reviewing and approving has never been this easy. No more wasting time searching for feedback in emails, spreadsheets, or chat messages. With analytics, you can also see the content’s performance in Planable and create beautiful reports for your clients.. Everything’s in the same place, the way it actually makes sense.
💡 Today’s Insight 💡
🗞 TL;DR - Look, I’m a strong supporter of almost every brand having a newsletter (I literally launched another business to help more companies do this). But if you don’t believe me, believe The Science Marketer! Joachim experimented for nearly a year, running his newsletter through traditional email and LinkedIn’s newsletter feature. The result? He shut down his LinkedIn newsletter to focus on email. Find out why.
💡 Insight - Joachim acknowledges that on paper, LinkedIn’s newsletters have a great appeal. What are the pros? LinkedIn automatically invites all of your followers to subscribe to your newsletter as soon as you send out your first edition, and it’s usually helpful to build an initial subscriber base. Plus, every new connection or follower is automatically invited to subscribe to your newsletter. It’s easy to set up and it delivers your content through multiple notification channels.
Here are the cons: The analytics suck. LinkedIn doesn’t provide direct access to open and click rates – you’ve gotta finagle it. When you do, click rates lag massively on LinkedIn to that on a traditional email platform.
Overall, there’s a lot less control on LinkedIn since you’re operating within their platform. User flows are weird and clunky. You have no idea who receives your newsletter or where they access it. Sometimes it looks terrible, and there’s not much transparency here. You don’t have ownership of the subscriber list and you don’t have access to much data.
In general, the best approach is always the one you can own and control, like a newsletter through a traditional email platform (we’re partial to beehiiv here). This will allow you to build and retain a real connection with readers and understand how it translates to your business goals at large.
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🛠 Things Worth Checking Out 🛠
🎓 GROWTH HACKING - Easily search & filter my 100+ Growth Marketing Hacks, get access to a 6-hour crash course on Growth Marketing, leverage my viral Tik Tok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here →
🤔 YOUR AD HERE - We aren't shy to say that this newsletter is 100% ad-supported. So, if you want to get in front of 107,000+ (mostly B2B) decision-makers, simply fill out this short form and get in touch!
📰 NEWS METRICS - If you’ve been struggling to measure your media mentions or what’s going viral online, you’re not alone. Platforms are hoarding the data and it’s making news consumption more muddled than ever.
⚡️ Today’s Headlines ⚡️
🚚 Tumblr is (finally) moving its half a billion blogs to WordPress
🎞️ Instagram is experimenting with an automated collage feature
😤 Yelp is suing Google for antitrust violations
💬 Threads users will be able to see fediverse replies on other posts
⚙️ Google is rolling out two new tools to boost first-party data
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