Hey there!

Happy PSL season kickoff to all who celebrate ☕️

Otherwise… Happy Thursday 😂

⏰ Don't Have Time to Grow Your Side Hustle?

The conventional approach to break free from the '9 to 5' job can feel overwhelming when balancing both. We were introduced to another viewpoint that proved to be invaluable.

Your structured day job provides financial stability, essential benefits (like insurance), and contributes to retirement plans. However, it can also serve as the ideal platform to validate your business idea.

The Product Boss podcast explores this in an episode packed with ways to maintain balance, control, and your free time.

Instead of fixating on escaping the full-time job, explore shifting your mindset. See how you can utilize the safety net of your current job to test, validate, and nurture your business idea with podcast hosts, Jacqueline and Minna.

➡️ Tune in here…

⚡️Today’s Headlines⚡️

🤝 LinkedIn is adding brand partnership tags for affiliate marketing

🚫 TikTok’s banning outside eCommerce links to push TikTok Shop

🎥 YouTube’s testing a smaller ‘Skip Ads’ button

👀 Check out a draft of TikTok’s compromise plan to avoid U.S. ban

🎵 YouTube’s testing a feature to identify songs based on humming

🤖 Meta released an AI model capable of translating nearly 100 languages

🎧 Spotify’s adding new podcast creator tools including more analytics

*Want to get in front of 60,000+ Founders & Marketers? Click here…

🛠️ Things Worth Checking Out

🔎 SEO - Did you know? BREEZY SEO is offering a free 7-day trial of their affordable & effective SEO service to help you get more high-intent Google traffic here.

🎨 MICROSOFT - Microsoft Designer, the company’s free AI-powered design tool, is now available to Edge users in the U.S. just by opening Edge’s sidebar.

✨ TRENDS - Horizon Media identified six trends brands should keep tabs on for the rest of 2023 including: creating community experiences, treading lightly with deepfakes, and embracing “pop culture nihilism.”

🤔 CONTENT - Should you be labeling your AI-generated content? Search Engine Land says… it depends, but maybe. While many in the EU are advocating for such labels, it’s still up for debate whether it makes an impact.

🎄 TIKTOK - TikTok just published their 2023 Holiday Marketing Guide to help marketers integrate the platform into their seasonal marketing plans. There are also tips on how to use TikTok & partner tools for content.

🚀 Today’s Deep Dive 🚀

Content made smarter, not harder

📰 TL;DR - Ask any social practitioner and they’ll probably tell you that you should always be creating original, unique content for every different social platform. In an ideal world, that sounds great. But when you’re working on scrappy teams with 1 person (or maybe even half a person) tasked with social media duties… it’s just setting yourself up for failure.

Social media scheduler Later suggests working smarter, not harder by repurposing your valuable content to create consistently without burning yourself out. Their Social Media Content Lead Lindsay Ashcraft says, “By using what’s worked on other channels, we can get an idea of what might resonate on new channels without creating extra work for ourselves.”

💡 Insight - Good quality content is good quality content. Squeeze that value out as much as you can. When you repurpose content, you’re able to reach many more people with a single piece of great content.

Reformat and recut content that worked. Take a long-form YouTube video and turn a clip into a TikTok. Take a screengrab from a TikTok video with text and turn it into an Instagram meme. If content’s good, reframe it however possible for as many other channels as you can.

You’ll have “experts” in the social professionals community who believe in the idealistic unique content strategy. Ignore the haters and move forward with what works for you. If you find success in crossposting and reformatting your content, it’s still success and that’s all we need at the end of the day.

*Want to get in front of 60,000+ Founders & Marketers? Click here…