Thursday, August 22

🌟 Today’s Highlights:

• Meta is crawling the web for free AI training data

• X is developing more advanced tools for verified orgs

• McAfee is launching a tool to help detect deepfake audio

• 📊 Stat of the Day: 46% of B2B marketers in North America and Europe plan to increase social media content distribution this year. (Source: 10Fold and Sapio Research)

• 💡 Today’s Insight: Want to rank with AI search? Lean into questions

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💡 Today’s Insight 💡

Want to rank with AI search? Lean into questions

🗞 TL;DR - Generative AI is growing. We already have Google’s AI Search summaries, and soon, we’ll have Search GPT to add to the mix. That means brands will now have to figure out not just how to win with SEO, but how to create content that ranks well with AI. The answer is probably in question & answer content.

💡 Insight - Better quality data means better generative AI responses, and platforms are increasingly trying to improve their data ingestion processes to accommodate AI. Reddit cut a deal with Google to use its data, X upped the price of its API access, just this week Condé Nast struck an agreement with OpenAI to use its data. Companies are adapting to the needs of AI, and brands should, too.

Think of the type of content that resonates on each of these platforms. Consider the general use cases for AI services like ChatGPT. People want AI to help them find answers – which is why content that leans into this will remain evergreen, whether it’s a search algorithm or an AI trying to surface the content.

Brands should lean into the Q&A use case to optimize AI content and generate more engagements. Platform AIs like Meta’s Llama and X’s Grok are already working on programs to incentivize creators to increase engagement, specifically higher post view counts. Ask your audience questions and provide helpful answers. It’ll help amplify your content to humans and AI engines alike.

🛠 Things Worth Checking Out 🛠

📅 MEET THE PROS - Transform your business with insights from industry legends Jay Abraham & Patrick Gentempo! Join their free Hot Seat session on Aug 30th and get actionable strategies for success. Save your seat here →

😬 GOOGLE ADS - According to new findings, Google sales representatives allegedly advised advertisers to target teenage users on YouTube (violating the platform’s policies) by targeting the “unknown” category of users. Yikes.

📔 MRBEAST - Another yikes: an internal document from MrBeast Productions outlining ‘How to Succeed at Production’ has been leaked by fellow YouTuber Rosanna Pasino. The handbook describes an intense work environment and encourages some questionable behavior.

⚡️ Today’s Headlines ⚡️

🪪 Instagram is testing new profile cards for selected creators

🤖 Meta has two new bots crawling the web for new, free AI training data

⚙️ X is developing more advanced management tools for verified orgs

🎥 YouTube is giving all channels QR codes to connect people

🎙️ McAfee is launching a tool to detect deepfake AI-generated audio

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