Hey there!

Apparently, an elderly British couple is claiming Ryanair charged them $140 (or £110) just to print their boarding passes from London to France.

So, in unrelated news, we’ll be charging $10 for every sentence you read here… just kidding 😉

⚡️Today’s Headlines⚡️

💙 X now sorts posts by like count on profiles when users are logged out

✌️ Brands are reducing activity on Threads

📵 New York City has banned TikTok on government-issued devices

✅ X is working on an ID verification system

📉 Nielsen finds linear TV views have fallen below 50% for the first time

🎥 The E.U. is getting a depersonalized TikTok algorithm

💼 LinkedIn’s adding AI discovery tools to Sales Navigator & Recruiter

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👀 The Secret To Impactful Marketing Campaigns and Business Growth?

TL;DR - Ortto, the complete marketing automation platform, empowers marketers to drive business growth through impressive campaigns.

Create omnichannel campaigns easily, personalize with precision, and iterate for better results.

💡 Insight - Growth comes when you maximize engagement across every stage of the customer lifecycle. Get the tools you need to automate messages and trigger actions based on complete, real-time customer data.

Plus, with built-in reports, A/B testing, and generative AI, you can continuously iterate for better results. Ortto offers an intuitive yet powerful platform with everything marketing teams need to build better journeys.

🛠️ Things Worth Checking Out

🗣 AGENCIES - It’s Marketing Max here 🙂 If you’re a marketing agency of any kind and want more clients, I wanna plug you to my audience via a new project I’ve been working on. Click here to learn more

🎧 PRODUCT - Maintain your day job while growing your product business. Validate ideas, financial stability & more. Tune in to the Product Boss Podcast to know more.

🧃 B2B - LEVEL UP your B2B marketing and sales with The Juice. Access the world's largest library of curated resources, personalized for you for FREE. Visit here.

🚨 DEAL ALERT - Experience the power of a plug-and-play graphic design team with Kapa99! Try it FREE for 15 days. You get unlimited requests and revisions.

🧒 CHATGPT FOR KIDS - Pinwheel, maker of the popular Pinwheel smartphone for kids, announced the launch of PinwheelGPT, the first ever child-safe AI chatbot powered by ChatGPT with parental monitoring.

🚀 Today’s Deep Dive 🚀

The importance of building consumer trust

📰 TL;DR - Far too often, business leaders assume if consumers are interested in their business, they trust them. But that’s not always true. Just take the boom of driverless cars in San Francisco. With companies like Cruise and Waymo offering driverless rideshares, it’s an exciting time to be at the cusp of such new technology.

But if you’ve been on the internet at any point in the past month, you’ve probably seen your fair share of driverless rideshare nightmares. From blocking fire trucks at active scenes to blocking traffic and creating major chaos on roads… I imagine it’s not a great time to be in their PR department.

💡 Insight - Don’t mistake interest for trust. You can have a really cool, new, trendy product but if it fails half the time, gives people a headache, and goes viral for all the wrong reasons… you won’t be getting that brand loyalty we all aspire to.

Start slow if you need to and don’t rush into the game too early. Sure, being first to market is a major win. But not if it comes at the cost of a thoroughly tested, working product. If you promise to deliver a certain product, deliver it.

Consumers feel tricked and annoyed when something doesn’t work, even if it’s just a fluke. Gain their trust by working hard to avoid those tricks and headaches. It’s not always about not making mistakes (those will happen), it’s about making people feel heard and supported.

*Want to get in front of 60,000+ Founders & Marketers? Click here…