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- Thursday, April 25
Today is ‘Take Your Kids To Work’ Day in the U.S., but my four-legged, fluffy child comes to work with me every day so… 🤷♂️
📊 Stat Of The Day 📊
U.S. adults ages 18-54 spend more time on TikTok than any other social media platform, an average of 77 mins per day. (Source: EMARKETER)
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⚡️ Today’s Headlines ⚡️
📈 Meta reported solid growth in Q1, with a 27% increase in revenue YoY
✍️ Biden signed TikTok bill forcing sale by January 2025 or risking ban
🗂️ Threads launched a live test of an automatic post archive feature
💡 Reddit is adding Dynamic Product Ads to help discovery phase
🛡️ Meta is signing up to new AI development principles to combat CSPAM
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🛠 Things Worth Checking Out 🛠
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🤖 AI JOBS - A new study from the International Monetary Fund on the impact of AI on jobs suggests that 57% of women are likely to have their jobs disrupted by AI compared to 43% of men.
💡 Today’s Insight 💡
🗞 TL;DR - TikTok got one step closer to being banned in the U.S. today after President Biden signed the bill forcing the sale from its Chinese parent company ByteDance. It’s causing marketers nationwide to discuss the importance of TikTok in the business landscape and evaluate other options.
💡 Insight - In a study from Dash Hudson, TikTok was found to vastly outperform its competitors Instagram Reels and YouTube Shorts in average video views.
TikTok and Instagram both have an advantage of being notable among accounts with large followings. Average views for large accounts (110k+ followers) were nearly 203k for TikTok and nearly 240k for Instagram Reels. YouTube Shorts, in comparison, had almost 92k views.
TikTok’s Chinese parent ByteDance has until January 19, 2025 to sell the business to a new owner or risk being banned from the U.S. entirely. Which leaves marketers and advertisers determining where the reallocated spending should go, if not to TikTok.
Instagram has a leg-up with Meta’s major positioning in the ad market. But advertisers with smaller budgets may favor YouTube for its higher engagement and ad retention with smaller, more niche audiences.
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