- Growth Daily
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- Thursday, Apr 6
🏛️ Brands are bracing for a new state-led privacy landscape
📰 TL;DR - Last month, Iowa became the 6th state to pass consumer data privacy legislation, and there will likely be more to follow with states like New York and Texas considering some form of consumer privacy legislation. How does this concern us marketers? Well, the landscape for advertising and social media keeps getting muddier with new privacy rules. Plus more states showing interest means there may be a more narrow path towards federal privacy legislation.
💡 Insight - This piece is a result of panel discussions from this week’s Interactive Advertising Bureau’s Public Policy & Legal Summit. With the impending potential of the TikTok ban, government concerns over Meta and Google, and a growing public fear of privacy use… the entire conversation of how marketers and advertisers will survive the impending changes is a slow burn. Keep your eyes peeled on this one.
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🤡 Brands don’t really know what to do with April Fools’ Day anymore
📰 TL;DR - It’s a fun tradition in the marketing world that every year on April 1, one brand takes the April Fools shenanigans a little too far and gets roasted for it. As a result, many brands have shied away from taking part in the holiday… but some are still investing time & money into relevant content (my fave of this year: Duolingo/Peacock’s faux dating show).
According to brands who have continued to take part in the fun, the key is when “the idea is silly enough to know it’s a joke, but good enough quality to make you question yourself.”
💡 Insight - Many brands noted that they saw an overwhelmingly positive response on organic social media in response to such content. It’s true that when a campaign is done really well and cleverly, it can be a slam dunk… but are you willing to risk your campaign coming off as out-of-touch and unnecessary??
🤖 Highlights from Stanford’s 386-page report on the state of AI
📰 TL;DR - Stanford just released a huge 386-page report on the state of AI. Thanks to AI researcher Pete, we’ve got an overview of the top 12 most interesting trends from the report. Here’s the highlights you should know:
New AI models today get millions times more training than 10 years ago
There have been a growing number of AI-related legal cases, nearly 5x over the last 10 years
Newly funded AI startups have tripled in the last 10 years
If you want to start an AI company, you should be in the U.S.
People in China believe in AI’s future almost 2x more than people in the U.S.
🕵️ Discover the hidden reasons Why People Buy
📰 TL;DR - You’ve heard of FOMO, right? (AKA fear of missing out)
But do you know about the Mere Exposure Effect? Or the Foot-in-the-door Technique? Or the Reciprocity Principle? Or the Von Restorff Effect?
If you knew each of these terms, congratulations 👏🏼
If not, you’d love the Why We Buy newsletter!
lt’s a free newsletter written by Katelyn Bourgoin and if some of the above terms were new to you, then you should definitely sign-up right now. It’s a must-read for 42,000 smart marketers from companies like from Apple, Spotify, Glossier, AdWeek, and Sharma Brands.
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