Thursday, Apr 27

Marketing’s top news, tips, & tools of the day

AuthorAuthor

Nicole Tabak & Niharika Agarwal
April 27, 2023

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Breaking News

💡 Insight - Microsoft announced that within the next month, companies will be able to see Bing Chat impressions and clicks within Bing Webmaster Tools as well as seeing how much traffic the chat is sending to sites. Why is this a big deal? Well, with Bing Chat now including AI features and providing more opportunities for advertisers, it’s critical to connect the data to ensure these initiatives are worth spending your time and budgets on.

💡 Insight - With solid advancements in AI and ChatGPT being melded into Microsoft’s Bing, Google is facing the thread of competition which may result in a loss of ad revenue. This is the first time Google’s sustained back-to-back drops in YoY ad revenue since going public. Google’s YouTube also saw a 2.5% decrease in ad sales from last year. But before everyone goes panicking, the slump is most likely from a slowdown in digital marketing spending (relatable, right?).

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Growth Stuff

💡 Insight - There’s nothing like a Costco $1.50 hot dog and soda combo… and it’s one of the company’s secrets to success. This commitment to building a business consumers trust and support can fuel deeper loyalty and sustained connections. For brands who want to emulate these consumer-driven strategies, it’s an easy tactic to employ but ultimately, the challenge lies in truly committing to the strategy.

💡 Insight - Accessibility on social media ensures that all users, regardless of their abilities, can fully participate and engage on social. At least 1 billion people experience some form of disability, but accessible content isn’t just to help them – Verizon found 83% of U.S. users watch content with sound off. Here’s 3 of the top 7 inclusive design tips for social media managers:

  1. Always add alt text

  2. Always add video captions or subtitles

  3. Write accessible text (no fancy fonts!)

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Brand Watch

💡 Insight - For wedding brands, these are top tier consumer resources with 2 billion wedding ideas on Pinterest and over 2 million couples planning their wedding with Zola. So, it makes far too much sense for them to partner on this latest research providing insights into the big matrimonial planning trends of the season. The findings include key wedding trends of the season, most popular wedding dresses and hair styling options, as well as top honeymoon destinations. With the average cost of a wedding in 2023 at $29k, this data is a big asset for related brands.

💡 Insight - The limited time product called “Bryce Cream Bar” will be released ahead of the 2023 NFL Draft on April 27. Young is a former University of Alabama quarterback who’s predicted to be the number one pick at the draft. Fans in both Kansas City – the home of this year’s draft – and Tuscaloosa, Alabama – the location of his University – will get in-person tastings at select locations. The brand campaign also comes at a time when partnerships with college athletes is in full speed after regulations changed in 2023 allowing them to cash in on brand deals – a win/win for all involved.

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