- Growth Daily
- Posts
- Thurs, Apr 20
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Breaking News
💡 Insight - In response to the death of third party cookies, Google’s been testing the replacement of interest-based audience (IBA) targeting methods on their display advertising network. New research found that results were relatively in line with that of third-party cookies but the research is flawed – other products retained the use of third-party cookies, experiment only focused on display ads traffic in Chrome… so, while it’s a step in the right direction, there’s still a ways to go before we’ll feel confident jumping into IBA.
💡 Insight - We already reported Snap’s “My AI” chatbot to their 3 million paid subscribers, but now they’re letting all 750 million monthly users in on the feature. The AI chatbot can be added to group chats, recommend AR filters, or places to visit from the app’s map tab. Soon, it’ll also be used to provide generated responses to visual messages sent in from users. The release is a move to inspire more creativity among users and might later have advertising uses. Keep your eyes peeled on this one.
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Growth Stuff
💡 Insight - According to the research, roughly half of U.S. adults say they’ve listened to a podcast in the past year and 1 in 5 of those listeners say they listen to a podcast nearly every day. Among adults under 30, about 1/3 listen to podcasts with such frequency. The full survey findings are fascinating and dive into the specifics of podcast themes, interests, and even lifestyle changes listeners have made based on show topics. So, should advertisers be setting their sights on podcasts? 👀
💡 Insight - Ah yes, the classic social content conundrum. Depending on who you ask and when, you’ll get about a million different answers – and it truly does depend on a bunch of factors. Hootsuite’s breaking down these factors so you can decide which focus is best for your strategy and how to achieve success with either metric.
A sneak peek into their answer: If you care about growing a massive audience, reach might be better. But if you want your content to be memorable or impactful, you might want higher impressions.
🌱 Wondering where Plant People, Native, Imperfect Foods, and Jot Get Their UGC?
It's no secret that User Generated Content content is powerful, but did you know that, with minisocial, brands have seen +90% increase in organic engagement?
That's why everyone from major e-commerce brands like Care/of and UrbanStems, to ruling startups like LIVELY and quip and hundreds more, lean on minisocial to find, vet, and manage micro influencer creators. You too can tap into the magic that UGC from minisocial is by taking advantage of their 15% off your first campaign promo. It's as simple as:
Create a brief with their brief builder
minisocial will book & manage all the creators
Deploy your new content!
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Brand Watch
💡 Insight - YouTube account Lofi Girl has garnered over 12 million subscribers with its signature animations and instrumental music designed to accompany sleeping or studying. Nissan leaned right into their aesthetic with their latest ad for their Ariya electric vehicle, resulting in a commercial that mimics the channel’s look and feel so well many viewers don’t even realize they’re watching an ad. Nissan now has exclusive advertising rights to Lofi Girl content and since going live, the ad has accumulated more than 1.1M hours of watch time with a 75% lift in product search for the vehicle.
💡 Insight - Perfectly timed with the start of baseball season, the beer brand brings back Wade Boggs to discuss his too coincidental resemblance to their brand mascot Cool Blue without issuing credit. In addition to a 3 minute commercial of Boggs laying out his evidence, they’ve also created a landing page for Boggs’ cause with a list of demands for the brewer and they’re encouraging fans to join in the convo on social with #BoggsIsBlue. The campaign is a great mix of nostalgia and humor during a time when beer sales are traditionally slow.
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