Monday, September 9

🌟 Today’s Highlights:

• New Pew Research study reveals U.S. consumer sentiment toward potential TikTok ban

• Instagram just added a ton of new fun DM features

• TikTok copied Instagram Notes feature

• 📊 Stat of the Day: Back-to-school conversations on X increased by 3% year-over-year. (Source: X)

• 💡 Today’s Insight: Key 2024 video content trends

👀 How To Get 5 New Clients EVERY Month, If Not More...

Did you hear? I'm teaming up with Phil Rivers for a special free webinar this Wednesday covering:

• The 4 low-risk and easy-to-implement client acquisition strategies every service business should use to get 5 new clients EVERY month, if not more... for less than 2 hours of work a week!

• A sneak peek inside the September Work Series

• 15 to 20 minutes of live Q&A to answer any questions you have about client acquisition strategies in general

Why are we qualified to teach this? Well, after scaling each of our agencies to over 7 figures in annual revenue respectively, then selling those agencies for a combined $12,400,000... we are on a mission to help service businesses get off the hampster wheel of referrals!

🎉 Grab your 100% free seat here 👈

💡 Today’s Insight 💡

Key 2024 video content trends

🗞 TL;DR - How can you make the most of video in 2024? By first understanding what’s resonating with audiences and algorithms! Tubular Labs published its latest report on the state of social media video and the key trends driving engagement across the board. We’ve identified the key stats and how you can take action on them.

💡 Insight - There’s been a big increase in uploads of longer versions of short video clips – on both YouTube and TikTok, longer clips (over 30 secs) are up 39%. This doesn’t mean you necessarily have to upload your own long clips, but recognize that a lot of other people are.

Business and finance categories of content had a +73% jump in TikTok viewership growth compared to last year. People want to see content in these categories, so great news for anyone in B2B or FinTech. According to TikTok, the top current queries in the category are: “home ownership at a young age,” “viral finance tips,” “financial services for entrepreneurs,” and “latino business success.”

Facebook video uploads increased by 1.8x and Instagram engagements grew by 33%, simultaneously while Meta’s reported that 50% of the content users see on IG now comes from AI recommendations, not the profiles people follow. Contrary to what many experts say, Meta platforms are still very much alive and you should lean into creating engaging, useful content that Meta’s AI algorithm tool will resurface to users.

🛠 Things Worth Checking Out 🛠

👋 JOIN ME - I'm teaching you how to get 5 new clients EVERY month, if not more... live on Wednesday! If you run a service-based business, you don't want to miss this! 👉🏼 Grab your 100% free seat here

🛍️ TIKTOK SHOP - TikTok really, really wants you to set up a TikTok Shop. So much so that they’ve published a new 94-page guide on how to set up and utilize TikTok Shops. If you’re interested…

🤔 META - A new report just dropped unveiling that Meta is offering a pre-set value for the assets of viral effects and filters to the account owners where the filters are published, not the actual effect creators.

⚡️ Today’s Headlines ⚡️

🇪🇺 Meta announced the next steps of enabling message integration in EU

🇺🇸 Half of Americans don’t believe TikTok will be banned in the U.S.

✉️ Instagram added a ton of fun new DM stickers, photo editing & themes

🕵️ YouTube is working on improving AI deepfake detection

📝 TikTok copied Instagram Notes with its new “thought” option

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