Monday, September 30

🌟 Today’s Highlights:

• LinkedIn is removing the ‘Top Voice’ Badge for Collaborative Articles

• Using a watermark on videos will impact your IG account reach

• Watch out: TikTok links are being used to hijack Microsoft accounts

• 📊 Stat of the Day: Over 6 in 10 U.S. social shoppers have made a purchase because of creator or influencer content, excluding Facebook. (Source: eMarketer)

• 💡 Today’s Insight: The Google Search Console metrics you should be monitoring monthly

⬆️ How This DTC Brand Got 5x More Influencer Content

A microgreens powder brand, was struggling to scale their influencer marketing manually. But after leveraging SARAL, they saw a massive 5x increase in influencer-generated content within just a few months.

How?

✅ Streamlined Processes: SARAL’s advanced tools allowed them to efficiently discover, manage, and track influencer partnerships, eliminating the manual hassle.

✅ Long-Term Partnerships : By focusing on genuine, ongoing influencer relationships, they built trust and authenticity with their audience.

From one partnership reel a month to four or five, they made it happen with SARAL. Want similar results?

👉🏼 Start a free 7 day trial or Talk to their team

💡 Today’s Insight 💡

The Google Search Console metrics you should be monitoring monthly

🗞 TL;DR - Be honest: when was the last time you evaluated which Google Search Console metrics you were monitoring? If you’re a noob to this or just need a good reset, Search Engine Land pulled together a strong list of key metrics to track in the platform monthly.

💡 Insight - Here are the key SEO metrics you should be looking at monthly:

• Pages Indexed & Pages Not Indexed - this is how you’ll know whether or not your content is making it to the SERPs. Look for fluctuations over time and try to figure out why pages that aren’t indexed are performing that way.

• Videos Indexed & Videos Not Indexed - same concept! The most common culprit is usually that the video isn’t in the main content of the page or Google can’t determine video position or size.

• XML Sitemap Errors - make sure that each XML sitemap says “success” on the report. If you’re in enterprise, this is super important because any flitches can prevent new URLs from being crawled.

• Mobile Core Web Vitals - this is the most important one for SEO! Make sure to check: mobile good URLs, mobile poor URLs, and mobile needs improvement URLs.

• Desktop Core Web Vitals - exactly the same as mobile, and the same metrics to check. Might also be interesting to see if there are any correlations between desktop and mobile vitals.

• Rich Results from Schema - this can enhance your organic listings with special features including breadcrumb links, product information, and more.

🛠 Things Worth Checking Out 🛠

🎨 GET DESIGNS - Rebranding your business? Just write a simple brief and get multiple design concepts from pro designers worldwide with 99designs by Vista. Pick your brand’s best fit and done! Get a $50 discount here →

🛍️ SOCIAL SHOPPING - Turns out social shopping isn’t just for the youths, 47% of Millennials say they social shop at least once a week with 28% of Gen X social shopping as well – more than Gen Z at 27%.

🤖 META AI - Are you excited about Meta’s celebrity-voiced AI chatbots? Not a lot of people are. Experts say that it might not be as useful as Meta’s hoping for – taking users farther away from the “social” part of social media.

⚡️ Today’s Headlines ⚡️

🔈 Instagram has created a new “signature sound” for the end of every Reel

🌟 LinkedIn is removing its Top Voice Badge for Collaborative Articles

🎥 If you add a watermark to your IG video, it will impact account reach

😬 Watch out: TikTok links are being used to hijack Microsoft accounts

🔧 Discord opened up the ‘Activities’ feature to all developers

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