Hey there,

After Taylor Swift attended a Chiefs game this past week for rumored BF Travis Kelce, sales of his NFL jersey saw an almost 400% spike… in case you forgot about her power over the economy.

🌟 Today’s Highlights 🌟

• TikTok might partner with Google to drive search traffic

• You can now hear Dax Shepard’s Armchair Expert in Spanish

• Insight: Top 5 things to remember ahead of a product launch

⚠️ Think sending free products to influencers still works? Here's how brands are standing out in Q4

The old tactic of "no commitment" influencer seeding does not work anymore. It creates unrealistic expectations and uses bait and switch to get creators to promote you.

Meanwhile, there are some brands that seem to just get it. Why? They're doing something different... something unique... something that is not commonly shared on Twitter.

In this private document, made specifically for Growth Daily readers, a former agency owner shares what really works with influencer seeding. The doc has all his playbooks, templates, and follow-along videos. Use it to get endless influencers promoting you on auto-pilot.

P.S. If you need their team to come up with a custom influencer strategy for your brand, book a call here.

⚡️Today’s Headlines⚡️

🔥 Ad clicks within Bing Chat are 1.8x higher than traditional search ads, according to Microsoft

🚫 Yelp and Amazon are going after businesses that pay for fake reviews

⏹️ X is shutting down its “close friends” feature Circles on October 31

🤝 TikTok is in talks with Google for a partnership to drive search traffic

😎 Meta’s adding dozens of chatbot personas to engage younger users

*Want to get in front of our audience? Start here…

🛠️ Things Worth Checking Out 🛠️

🗓️ UPCOMING EVENT - Don’t miss THE 2023 CREATIVE STRATEGY SUMMIT. Join the world's largest online gathering of creative strategists on Oct 26th, 2023. Get your free ticket here.

🎧 PODCASTS - Spotify is testing an AI-powered podcast language translation tool that will mimic the podcaster’s own voice in a user’s select language. Your opportunity to hear Dax Shepard in Spanish. Check it out.

🌯 ROBOT CHEFS - Chipotle and robotics startup Hyphen are partnering up to test out an automated kitchen line where robots prepare digital orders. If you’re near Newport Beach, CA – try it out today.

🧱 REDUCING SCREENTIME - According to research from Lego, children are spending 2% on average of their week (7 hrs total) playing. Their latest campaign attempts to get more kids playing IRL vs online. Check it out.

✨ Today’s Insight ✨

How to prepare for a product launch

📰 TL;DR - Sometimes when you prepare for a launch for a long time, you can let things fall through the cracks. Product Manager Kiyani Bamba just went through a launch & detailed the five top things you should remember before you prepare for an upcoming product launch – here’s what they are:

💡 Insight - Use your product hypothesis to understand how much time should be spent improving UX/UI. How strong is your conviction? The more doubt you have, the less time you should focus on perfect UX/UI.

Share information early. Give your marketing teams details before product is fully functional so they can have time to build.

Add a week between when product is ready for production & public launch. Calm down, take a breath, and realize product doesn’t need to be launched the day after it’s ready.

Make a launch checklist & respect people’s time. Don’t be a jerk during this time. Give people what they need & enough time to align.

Don’t rush a new product launch out of impatience. You’re eager, but don’t let that lead to rushed efforts. You’ll just end up scattered and unprepared.

*Want to get in front of 100,000+ Founders & Marketers? Click here…

🎙 NEW PODCAST EPISODE:

Behind The Scenes of Gary V's, Alex Hormozi's, Codie Sanchez's, & Steven Bartlett's Content

Now streaming on Spotify & YouTube