Hey there,

Thanks to those of you who participated in our poll on what content you want to see! We’ve heard you and we’re proud to say… insights & deep dives are back 😈

Hope you have a great Monday & enjoy today’s issue!

🌟 Today’s Highlights 🌟

• Latest updates from Microsoft, YouTube, Facebook & Threads

• Lots of AI takeaways from Expedia & Canva

• Insight: What people really want from brands on social

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⚡️Today’s Headlines⚡️

👀 All the updates from Microsoft’s latest AI announcement event

🎥 YouTube’s adding TikTok-like features including a new editing app

👥 Users can now create multiple personal profiles on Facebook

📺 Amazon’s bringing limited ads to TV & movies on Prime Video in 2024

💫 Threads is testing a slew of features including post editing

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🛠️ Things Worth Checking Out 🛠️

🎨 AD CREATIVE - Biddyco has made ad creative for Magic Spoon, Momofuku, Yellow Leaf Hammocks and many more. Check out their work here.

🧳 EXPEDIA AI - Expedia’s adding a new Project Explorer feature that uses AI to curate trips based on budget and time of year. Talk about useful implementations of AI. Check out the full release here.

🧑‍🎨 CREATIVITY & AI - Canva released survey results on how generative AI is transforming creative roles. 75% of marketing & creative leaders see generative AI as an essential part of their toolkit. Check out the full study.

⏱️ TIMESAVING - Hootsuite published a helpful guide on how to save time using Instagram’s auto-reply feature to avoid answering the same common questions a million times. Learn how to try out the feature here.

✨ Today’s Insight ✨

Data: What people really want from brands on social

📰 TL;DR - Sprout Social published a new study on consumer habits during changes in the social media landscape. Some top stats from the report:

• 53% of consumers report higher social media usage over the last two years than the previous two

• 68% report primarily using social media to stay informed about new products & services

• 51% of consumers believe the best way for a brand to have an impact on social media is to simply respond to their customers

💡 Insight - Don’t overcomplicate social media and content. The people giving advice and “best practices” don’t work for you, don’t have your team, and don’t know your resources.

Ask yourself what an MVP (minimum viable product) looks like for your social media performance. According to these results, just showing up consistently and being there for your consumers can go a long way.

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