- Growth Daily
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- Monday, September 23
What’s your favorite thing to do in the fall? I’m looking for new things to do this season that aren’t just the top search result to that question (there are only so many pumpkins I can put outside my front door).
🌟 Today’s Highlights:
Google adds negative keywords exclusions to PMax
Have you seen Nutter Butter’s weird TikToks?
X seems to be reversing course in Brazil after ban
📊 Stat of the Day: In a new study, AI was able to predict lies correctly 74% of the time while humans only detected lies between 51-53% of the time. (Source: University of California San Diego)
💡 Today’s Insight: Should your brand be on Snapchat?
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💡 Today’s Insight 💡
🗞 TL;DR - Snapchat recently released a lot of new features that make it pretty appealing. If your brand isn’t on Snapchat and you’ve been wondering if you should still join, Search Engine Journal has the full download on what you should consider before giving it a try. WIth 406 million daily active users and more than 80% of them being 34 or younger, it might be worth considering.
💡 Insight - The big takeaway is that Snapchat isn’t for every brand. If your target isn’t younger consumers, it might be worth investing your time and energy somewhere else. Brands that are best suite to Snapchat are, “those that present a youthful image and tone and prioritize authenticity, “realness,” and creativity.” That doesn’t mean more professional, serious brands can’t find success – you’ll just have to work a little harder.
If you want to create a Snapchat strategy for your business, here’s where to start:
Decide what you want to achieve on the platform
Understand what your audience wants from you
Experiment and be creative - try out Bitmoji, AR lenses, filters, and different types of content
Be consistent (just like every other social platform)
Keep a good balance - don’t go all-in on self-promotional content
And what does a brand presence on Snapchat actually look like? You can lean into organic content to drive brand engagement and excitement, such as teasers, behind-the-scenes content, UGC, interactive content, and exclusive offers. Or you can try out one of Snapchat’s many advertising mediums such as standard ads, sponsored AR lenses, filters, dynamic ads, or commercials.
Turn our audience into your clients/customers/users here
🛠 Things Worth Checking Out 🛠
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🥜 BRANDTOK - Have you seen Nutter Butter’s TikToks? If not, let me warn you. They’re just a little weird recently, bringing up the topic yet again of whether unhinged brand social is effective.
🎥 LINKEDIN VIDEO - LinkedIn has had a bit of a renaissance recently and may be influencers’ newest favorite video platform. Short-form video is the fastest-growing type of content on the platform, with uploads up 34% YoY.
⚡️ Today’s Headlines ⚡️
➖ Google is launching campaign-level negative keywords in PMax
💬 YouTube is expanding auto-dubbing to more creators and languages
🇧🇷 X seems to be backing down from Brazil’s Supreme Court dispute
📈 Speaking of X, Tumblr reported +~350% user growth after the Brazil ban
📵 FTC claims social media companies can’t be trusted for regulation
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