Monday, September 16

🌟 Today’s Highlights:

• YouTube creators can now get non-English handles

• TikTok has a major court hearing today regarding US ban

• Facebook & IG are making AI labels less prominent on content

• 📊 Stat of the Day: Cristiano Ronaldo has become the first person to reach 1 billion total followers across his various social media accounts. (Source: BBC)

• 💡 Today’s Insight: Get your Gen Z staff to write your next TikTok script

🚄 The Silver Bullet To Getting More Clients

Did you hear? I'm teaming up with Phil Rivers for a special free webinar TOMORROW covering:

• The exact thing you need to get 5 new clients EVERY month, if not more... for less than 2 hours of work a week!

• A sneak peek inside the September Work Series

• 15 to 20 minutes of live Q&A to answer any questions you have about client acquisition strategies in general

Why are we qualified to teach this? Well, after scaling each of our agencies to over 7 figures in annual revenue respectively, then selling those agencies for a combined $12,400,000... we are on a mission to help service businesses get off the hamster wheel of referrals!

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💡 Today’s Insight 💡

Get your Gen Z staff to write your next TikTok script

🗞 TL;DR - New social media trend just dropped. Businesses all across the board – from zoos to museums to grocery store chains – are joining in the trend of having their Gen Z staff write the script for their next TikTok video. The trend typically involves older staff dropping young lingo like ‘rizz’ and ‘bussin’ in a straight-faced delivery.

💡 Insight - More than 6 million people have watched one of the Gen Z script videos on TikTok from UK’s Northumberland zoo, featuring the ‘very demure’ Ralph the raccoon and the ‘brat’ bats. Part of the charm is in the deadpan delivery from the zoo’s Boomer employees – people who typically don’t frequent Gen Z lingo. It’s truly a performance, which lends itself well to a platform like TikTok that prioritizes entertaining content.

The other interesting thing about this trend is that it’s emerged with organizations and brands that aren’t typically centered around trend-chasing. That’s what makes it even more successful. It’s the classic surprise and delight. Audiences aren’t expecting content like this to come from these companies, so it’s extra entertaining when it does. So, if it feels like it’s not the right fit for your brand, maybe it’s exactly the right fit.

Is this a bit of a cheap trend? Yeah. But does it seem to work? Well, over 6 million views sounds like it would. If you’re looking to have a bit of fun with your social media, this might be a great trend to start with.

🛠 Things Worth Checking Out 🛠

✉️ GET YOUR CONTENT - You don’t have time to write a newsletter for your brand. So let Orbit Marketing handle it for you—professional, engaging, and revenue-driving newsletter content for just $1k/month. 👉🏼 Learn more & book a call here →

⛔️ SOCIAL MEDIA - As you may have heard last week, 42 US attorneys want to add warning labels to social media, similar to tobacco product health messages. For marketers, the ruling could deter ad spend if brands don’t want to be associated with such negative messaging.

🦾 AI FOR SMBS - Are you an SMB or know an SMB? Google wants to help you get a better understanding of the potential that generative AI holds for business processes. They’re putting $10M toward funding a new AI training program.

⚡️ Today’s Headlines ⚡️

🇺🇸 TikTok has a major court hearing today to decide US fate

😁 YouTube creators can now use non-English handles

🏚️ X rival social network Cohost is shutting down after 2 years

🏷️ Facebook & IG are making AI labels less prominent on edited content

📅 Instagram now lets advertisers schedule ads directly from the app

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