Hey there,

Happy Monday! Unless you’ve got this Monday off and you’re reading this late, in which case… Happy Tuesday-That-Feels-Like-A-Monday!

🌟 Today’s Highlights 🌟

• Will X remove all engagement from posts?

• Meta’s new guide to better understand Advantage+ ads

• Insight: 15 Black Friday/Cyber Monday sales promotion ideas

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⚡️Today’s Headlines⚡️

🎞️ Instagram’s new feature can share stories with multiple group lists

🗑️ X is considering removing all engagement counts & buttons on posts

💬 Meta's testing filter on comments to prioritize verified users

😬 X’s new clickbait ad format can’t be reported or blocked

👤 Google Business Profiles can now edit social profiles

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🛠️ Things Worth Checking Out 🛠️

😎 LA BIZ OWNERS - Agency owner? Come learn from me & other 7-8 figure agency owners at 8F Agency Live later this month in LA. Use code "Marketingmax" to get 20% off here!

🌟 FIND AN AGENCY - Get off the agency hamster wheel and finally find the brand <> agency fit you deserve with AGENCYREVIEWS.IO, my big new project :)

🏆 REDDIT ADS EXPERT - Reddit’s updated its Reddit Ads Formula marketing education platform to include a new Boost 2.0 certification to build on its Reddit Fundamentals accreditation. Check it out.

🧠 META ADVANTAGE+ - Meta published a new guide to help marketers better understand its AI-driven Advantage+ campaigns. The 24-page guide covers the how & why behind the process. Check out the guide here.

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✨ Today’s Insight ✨

15 Black Friday sales promotion ideas

📰 TL;DR - Shopify published this guide of 15 Black Friday promotion ideas to plan for a successful BFCM right now. Contrary to popular belief, you don’t need to extremely discount your products to see major sales on the shopping holiday.

💡 Insight - Here are some of Shopify’s top promotion ideas for your BFCM campaign:

Curate a bundle of your products. You’ll add more value to customers while increasing your store’s average order value.

Break your sales down into daily deals. Running time-sensitive promos helps keep the momentum and excitement running throughout your entire sales period.

Provide email or SMS exclusive offers. People who are in these groups are already invested in your brand – incentivize their loyalty by giving them the VIP treatment.

Offer free shipping. Shipping fees can truly make or break a new customer, especially if they place an order over a certain value. Count shipping as a CAC and drastically improve your customer’s experience.

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