Hey there,

Do you know who Dracula’s sharing his OOTD (outfit of the day) with on Instagram? His fang-club. 🧛🏻

🧠 Stat Of The Day 🧠

Witchcraft and psychic services make up a $2.3 billion industry with nearly 36k Etsy sellers offering “psychic readings” and related items.(Source: New York Times)

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⚡️Today’s Headlines⚡️

🔔 Remind your audience about your product launch with IG’s new ads

🤝 Load your TikTok posts into your HubSpot CRM with new integration

🚪 Another pandemic layover feature leaves Facebook

🎠 Collaborate on IG carousels with other brands & followers

🏦 Would you replace your bank with X? Musk hopes so…

🛠️ Things Worth Checking Out 🛠️

🧠 TIKTOK 101 - TikTok published a new guide for eCommerce brands looking to get started in the app along with key steps to launching an ad campaign. Check it out here.

💄 BRAND LOYALTY - Ulta Beauty is launching smart vending machines across the U.S. to enable rewards members to collect a different sample product each week. Cool incentive for loyalty.

🤞 THREADS API - Instagram’s leader Adam Mosseri said that a Threads API is in the works. This would be a huge move for anyone using social media schedulers & content tools. Fingers crossed.

🏟️ SPORTS TWITTER - X might be on the downfall but it’s still incredibly popular with sports fans and reporters who claim there’s just nothing like it. If it’s not broken, why fix it?

✨ Today’s Insight ✨

What could 2024 bring to social media marketing?

📰 TL;DR - In the spirit of Halloween, let’s look into our crystal ball at the future of social media marketing. The experts over at Social Media Today pulled together their 34 predictions for the industry in 2024. Historically, they tend to be ~80% accurate.

We’ve listed our top predictions below but you can check out the full list here.

💡 Insight - Private messaging tools will take businesses to the next level. Meta’s going to continue to develop and hone their biz messaging tools. Marketers will have to be ready to embrace messaging or build their own conversational AI bots.

Threads will continue to gain momentum and be a partial competitor for X’s audience. While it might not necessarily end X, it will become a more viable option for marketing teams. With their additions of DMs and an API, it’s moving in the right direction.

Honing in on AI uses across the board and building better integrated tools. LinkedIn is one of the big leaders in the AI social platform race, but so far most of its features have been consumer-based. SMT suggests that there will be more AI-integrated back-end improvements to enhance discovery and engagement.

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