- Growth Daily
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- Monday, October 28
Reminder for those of us in the U.S.: this Thursday is Halloween, so you still have time to go out and buy candy for trick-or-treaters! Don’t say we didn’t warn you! 🎃
🌟 Today’s Highlights:
Instagram downgrades video quality depending on view count
YouTube gives creators analytics access on real-time views by format
UGC is going to be a strong player this BFCM & minisocial leads the pack
📊 Stat of the Day: LinkedIn has verified more than 55 million of its users as real people to combat the spread of misinformation and the rise of AI. (Source: CNBC)
💡 Today’s Insight: Understanding how the LinkedIn feed works
💸 Make Record-Breaking Sales in Q4
The holiday gift-buying season is just a few weeks away, and one of the best strategies for boosting sales is pairing micro-influencer activations with fully-licensed content for whitelisting and ads!
Here are minisocial’s expert tips to maximize this combo for BFCM 2024:
1️⃣ Leverage TikTok Shop: UGC from nano and micro-influencers can be a Q4 goldmine by increasing brand visibility and engagement
2️⃣ TikTok is the New Google: Make your posts keyword-rich for TikTok and Instagram searches
3️⃣ Use UGC Everywhere: Embed UGC in your cart abandonment emails to remind customers what they're missing and in your product pages to instill more trust in potential buyers
Trusted by major brands like Olipop and DoorDash, minisocial handles everything, making it easy for you to boost your BFCM sales with authentic content. Get started ASAP for BFCM →
💡 Today’s Insight 💡
🗞 TL;DR - The only certainties in life are death, taxes, and marketers trying to figure out what goes into social platform algorithms. LinkedIn’s Sr. Director of Product Management just wrote up an article highlighting a few factors that influence what appears in each user’s feed as well as the type of content that shows up in feeds.
💡 Insight - To not much surprise, these are the factors that actually influence what appears in your feed:
Your Profile: your experience, skills, and education
Your Network: the people and orgs you connect with or follow
Your Actions: the posts you like, comment on, or repost as well as the posts you choose to hide
LinkedIn internally splits content into two major categories:
Connected Content which refers to posts, videos, newsletters, or article shared by people or organizations you’ve connected with – this includes your connections’ new job announcement, videos from industry experts, and personal stories all from people you follow.
Unconnected Content which refers to content based on your interests, professional experience, and what your network is engaging with. This is content that LinkedIn thinks you’ll like and includes people and orgs you haven’t followed, such as other companies in your industry, a publication in your industry, or posts from experts your connections are engaging with.
LinkedIn claims you won’t see posts that fall into “click-bait” territory, so don’t try to play into that genre – you might get demoted by the algorithm!
Turn our audience into your clients/customers/users here
⚡️ Today’s Headlines ⚡️
😵💫 Why do some Instagram videos look blurry while others are crisp? Because the quality of your video depends on how many views it gets. According to IG Head Adam Mosseri, Meta downgrades video quality as views go down.
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🎥 YouTube brands and creators can now track real-time Analytics. With YouTube’s latest Analytics platform upgrade, you can now filter by format to track real-time views across long-form, Shorts, and live-stream content.
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🗞️ Meta struck a multi-year deal with Reuters for its AI chatbot. The deal will provide U.S. users of Meta’s AI chatbot to have access to real-time news and info from Reuters when they ask about current events.
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