Hey there,

There’s only one week until Halloween! Which means if you live in a place that gets trick-or-treaters, now’s the time to stock up on candy before the shelves are bare and you have to let down a bunch of kids in Paw Patrol costumes.

You’ve been warned.

🌟 Today’s Highlights 🌟

• Poll community members in the IG comments

• Try out Substack’s workaround for missing X link headlines

• Insight: How to use LinkedIn’s Collaborative Articles to grow your personal brand

⚡️Today’s Headlines⚡️

💬 Instagram adds engagement opportunity with Polls in comments

💰 X’s premium subscriptions will have 2 new pricing tiers

🔗 Missing link headlines on X? Try out Substack’s workaround

🗑️ Another tracking opp lost: Meta’s letting users blog IG data collection

🫸 Amazon’s new feature pushes customers to make purchase decisions

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🛠️ Things Worth Checking Out 🛠️

📰 AD IDEAS - I've been a long-time subscriber of this daily newsletter that spotlights great ad creative for inspo. Sent by an agency that tests hundreds of ad concepts a month. Check it out here.

📫 GET MORE OPENS - Did you know: You can increase your marketing emails' open rate by 3X by only sending emails when readers are in actively in their inbox thanks to Inbox Mailers.

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🧠 iOS17 MARKETING - Still trying to navigate marketing success in iOS17? Litmus crafted a blog post on everything marketers need to know about the new updates, including affected link tracking parameters.

✨ Today’s Insight ✨

Make the most of LinkedIn’s new Collaborative Articles & Top Voice features

📰 TL;DR - LinkedIn’s made a bunch of feature updates in recent weeks, including Collaborative Articles and Top Voice. The Collaborative Articles feature uses AI-generated prompts as a starting point and targets specific LinkedIn users to share their expertise on the topic.

Now, frequent contributors can also get an added Community Top Voice badge on their profiles to help them stand out. LinkedIn’s also made additional updates to its UI to showcase contributors & attract new ones.

💡 Insight - Being a LinkedIn Top Voice is a huge asset to stand out in your industry. When everyone’s vying for interest in their product or brand, showcasing your people and their ideas can be an easy differentiator.

Anyone building a personal brand should jump on this. The easiest way to grow your personal brand and become a Top Voice is by using the features they’re prioritizing.

When you’re writing for Collaborative Articles, check out the other responses from experts who have responded. Give your honest opinion but try to be original. If you can take a contrarian POV or bring up a unique, unaddressed perspective, you’ll make the most of the opportunity and remain memorable throughout the piece.

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