Monday, October 21

🌟 Today’s Highlights:

• IG is asking users what ads are relevant to them

• Bluesky gained half a million new users after X’s block change

• Linktree launched a new social media management tool

• 📊 Stat of the Day: 40% of senior marketers worldwide say their CFO is most skeptical of marketing’s value at their company. (Source: Gartner)

• 💡 Today’s Insight: How to create a Black Friday social media strategy

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💡 Today’s Insight 💡

How to create a Black Friday social media strategy

🗞 TL;DR - It’s still not too late to pull together your Black Friday/Cyber Monday campaign, if you haven’t already. And if you’re feeling overwhelmed and don’t know where to start, Sprout Social has created a comprehensive guide to all the ways you can use social media to its fullest for your campaign this year, alongside examples of previous campaigns to give you some inspiration.

💡 Insight - Here are some of the top ways you can utilize social media for your BFCM campaigns:

• Influencer Campaigns - partner with creators to create tailored content for specific demographics, even better if they can promote it to their audiences!

• Giveaways and Contests - create a giveaway or contest to boost engagement, follower count, concert leads, amplify brand awareness, and increase loyalty

• Loyalty Programs - incentive your audience to return to shop with you even after BFCM is over by giving repeat shoppers discounts or early access

• Omnichannel Campaigns - create a seamless customer experience throughout all of your comms, from social platforms to chatbots to email strategy and customer care

• Community-inspired Campaigns - reach your community by getting to know their favorite things and how they spend their holidays, then create campaigns based on those themes

**And you can download my BFCM Growth Hacking guide here

🛠 Things Worth Checking Out 🛠

🙅 NO ADS NEEDED - Want more clients? Bryan Harris shut off all ads and tripled his revenue. Discover how he did it and land $10,000 clients in the Zero Ads Masterclass on Oct 23rd. Grow your agency here!

📢 ATTN: AGENCY OWNERS - Get your copywriters whipping up A-list copy overnight with 50% off “on-demand” feedback on every asset. Maximize client results, minimize churn, and let 2 world-class Copy Chiefs turn average copy into A-list copy (so you don’t have to). Trusted by BioTRUST, Petco, Liquid I.V., & more. Save 50% here.

😬 GIFS - Do Gen Z actually think it’s cringe when Millennials use reaction gifs? The verdict is still a bit unclear, but it does seem like it’s mostly gifs with big block text that make Gen Z cringe (text-less gifs don’t seem to be an issue).

⚡️ Today’s Headlines ⚡️

🤔 Instagram started asking users to choose which ads are relevant to them

🤯 Bluesky gained half a million users after X changed block function

⚙️ Linktree released a new social media management tool

🏷️ You can finally tag accounts when you make an IG Story without a sticker

🧟 Twitch’s Fright Fest showcases horror content all week long

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