Hey there,

October’s officially here! Time to whip out your best flannel shirt, grab a cozy blanket, sip on a PSL or some apple cider, and let’s get to reading…

🌟 Today’s Highlights 🌟

• TikTok’s giving creators a new AI-powered virtual assistant

• Would you pay $499/mo for Tinder?

• Insight: Why you shouldn’t jump on every trend or meme

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⚡️Today’s Headlines⚡️

✋ Reddit’s preventing users from opting out of personalized ads

🤖 TikTok launched a new AI-powered virtual creative assistant

📉 X CEO confirms it’s losing millions of daily active users

🇨🇳 China might remove Facebook, Instagram & X from iPhone App Store

😳 Research finds marketers will lose $84B to ad fraud this year

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🛠️ Things Worth Checking Out 🛠️

📌 PINTEREST ADS - Pinterest is hosting a webinar on October 4 at 11am EST on how to maximize your performance campaigns with four tactics to boost conversions. Register here.

💓 VIP DATING - Tinder’s rolling out their high-end subscription, Tinder Select, at $499/mo to be seen by more users, message others without matching, and other VIP features. Check it out here.

👀 CONTENT MARKETING - Social Media Today and SEMRush collaborated on this infographic on how to build an effective content marketing funnel. The content that works best at attracting traffic? Find out here.

✨ Today’s Insight ✨

Don’t jump on every meme or trend you see

📰 TL;DR - If you’ve paid attention to the news at all in the past week, you’ve probably seen headlines about popstar Taylor Swift and NFL Chiefs Tight End Travis Kelce. You may have even seen them alongside the phrase, “seemingly ranch.”

This phrase, stemming from a Swiftie fan account post, is the epitome of internet culture – i.e. it makes very little sense why it went viral but now brands are jumping on the trend… including McDonald’s, the Empire State Building, Heinz, Lays, Walmart, Hidden Valley, Van Leeuwen, and more.

💡 Insight - When everyone’s talking about the same thing, it can often feel like a great opportunity to use the momentum to make your thing go viral. Pause for a second and ask yourself: Does this make sense for my brand to jump on? Or am I just adding to the noise?

The only thing worse than getting left out of a trend is being late or out-of-touch. Don’t make your participation a moment people are cringing at.

You don’t need to take part in every meme or trend. Only take part where and when it makes sense.

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