Hey there,

Been a big weekend for stars ☀️🤩

On Saturday, the latest solar eclipse had people across Central America and the Southwestern United States staring up at that big ol’ ball of fire in the sky.

Simultaneously, Taylor Swift brought in $95-97 million to movie theaters with the first weekend of her Eras Tour movie – becoming the biggest concert film opening ever.

🌟 Today’s Highlights 🌟

• X adds member vetting to Communities feature

• People are confused over Meta’s new AI chatbots

• Insight: How to adapt your link headlines on X/Twitter

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⚡️Today’s Headlines⚡️

🤯 Threads rolled out post editing & voice notes features (for free)

🗳️ X Communities adds member vetting feature similar to FB Groups

✂️ Instagram added ability to create custom IG Stories stickers

👀 Google added a Discover Feed to desktop homepage

👮 X’s sneaky new ad format… might be illegal

*Want to get in front of our audience? Start here…

🛠️ Things Worth Checking Out 🛠️

📱 CPG SOCIAL - CPG Brands, this one’s for you. Get social media services tailored to your brand with The Creative Exchange. Get a FREE 30-min consultation call here.

💡 LEARN FROM ME IRL - Agency owner? Come learn from me & other 7-8 figure agency owners at 8F Agency Live later this month in LA. Use code "Marketingmax" to get 20% off here!

🔎 FIND AN AGENCY - Simplify your marketing agency search & make an informed decision with AgencyReviews.io! It’s your shortcut to finally finding that perfect growth partner. Get in touch with the right agency here.

🥴 META’S CHATBOTS - Everyone is super confused with Meta’s new celebrity AI chatbots… because they’re playing characters, not themselves. Check out Kendall Jenner as Billie and Tom Brady as Bru here.

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✨ Today’s Insight ✨

How to adapt your link headlines on X/Twitter

📰 TL;DR - In an incredibly confusing move, X/Twitter recently removed the headlines from link previews. This makes it incredibly hard to decipher images from links and to get deeper information on a link before clicking on it.

The confusion has affected brands across industries from publishing to eComm… but the Press Gazette came up with a few ideas of how to pivot your content in a post-headline world. Because if the platforms won’t provide helpful features, we’ve gotta take it into our own hands…

💡 Insight - Here are some of the top tricks journalists are using to adapt to the loss of headlines:

• Attach the featured image(s) directly to the post, type the headline & link to the story/page. It limits your characters for other content in the post, but it’s the most straightforward solution.

• Paste the link in twice. Once so you see the normal link format and a second time so it pops up in the post text.

• Use a screenshot of the headline on the website as the featured image for your post. This provides more information & a customized look.

• Add the headline to the preview image. Requires more background effort of image editing & content personalization, but it gives you the most customized look.

*Want to get in front of 100,000+ Founders & Marketers? Click here…