Hey there,

Good luck to everyone adjusting back to standard time this week. Remember to double-check your meeting times and alarm clocks. You’ve been warned. ⏰

🧠 Stat Of The Day 🧠

Major League Baseball’s team sponsorship revenue grew 23% to $1.5 billion after new rule changes led to shorter, more dynamic games this year. (Source: SponsorUnited)

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⚡️Today’s Headlines⚡️

💰 Sitting on a dormant X handle? You might get charged $50k

🫥 Your Threads posts might stop showing up on FB & IG soon

🛍️ Apparently, more users are spending money on TikTok

🏈 CBS’s Super Bowl commercial slots are already sold out

🎶 You can finally add song lyrics to Reels just like in IG Stories

🛠️ Things Worth Checking Out 🛠️

🌟 OPTIMIZE CONTENT - Positional's Optimize toolset improves content performance and rankings with data-driven recommendations. Boost term frequency, optimize for keywords, and enhance readability. Join their private beta for discounted pricing and unlimited access.

📦 AMAZON’S BNPL - Amazon’s rolling out its first ever buy now, pay later checkout option for small business owners using its platform as part of its relationship with Affirm. Small biz owners, rejoice.

🔎 WEB RESEARCH - Wordpress’ new Site Profiler tool provides instant access to everything you’ll ever need to know about any domain, such as who owns it or how to acquire it. Sneak on your competition here.

🎨 NEW MARKETPLACE - Arts and crafts retailer Michaels announced the launch of MakerPlace, a new online marketplace for sellers of handmade goods. Sounds like Etsy to me.

🌟 I’m Hosting An Event 

I’m hosting a live event for agency owners this Thursday AM titled “How To Grow An Agency With A Newsletter” this Friday, completely free! RSVP here

✨ Today’s Insight ✨

4 most effective types of social media content

📰 TL;DR - Social Media Today and Giraffe Social Media put together this infographic of the top four types of social media content to effectively promote your brand.

The key: take the types of content as general ideas and don’t just plug the prompts into ChatGPT and take whatever comes out.

💡 Insight - Here are our top picks of content ideas from the article:

Tips and Tricks - Share practical advice about your product or service. How can people use it? What insider tips can you share with your audience?

Explainers - Clarify complex concepts in a simple way. This is especially useful if your product or service is detailed or not intuitive.

Polls and Surveys - Engage your audience by asking questions. The best part about this one is that it can feed back into content when you share the results. Win-win scenario.

Behind-the-Scenes - When in doubt, flip the script. Show off the inner workings of your brand and how it all gets done. It’s probably more interesting than you think it is.

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