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- Monday, November 4
Big week for us here in the US. Yesterday, we went back to Standard Time. Tomorrow is Election Day. Friday, Grammy Nominations will be announced. And a week from today is Veteran’s Day. Let’s have a week!
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🌟 Today’s Highlights:
Instagram is adding organization to the DM inbox for creators
Substack is enhancing newsletter Discovery with new tools
Jump’s marketing diagnostic tool can provide 30-40% CAC & ROAS efficiencies
📊 Stat of the Day: Weekly immersive video views on LinkedIn increased 6x quarter-over-quarter and total video viewership is up 36% year-over-year. (Source: LinkedIn)
💡 Today’s Insight: How ‘Dopamine Design’ is taking over branding
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💡 Today’s Insight 💡
🗞 TL;DR - Bold, bright, impossible-to-ignore branding is taking over social media feeds and retail store aisles. “Dopamine Design” is the new branding shift that’s attracting consumers of emerging brands like Goodles, Omsom, and Fly by Jing.
💡 Insight - Since 2018-ish, popular brands have been rebranding with minimalistic aesthetics that include natural tones, hand-drawn illustrations, and clean fonts to evoke a soothing, comfortable, and approachable feel. But once every brand on the shelf was dressed in greige, it became imperative for brands to stand out.
Enter Dopamine Design. While minimalistic design removed friction to help consumers find clarity, Dopamine design makes the decision for consumers. Or, as some may put it, it’s the TikTok-ification of packaging. Like on TikTok, brands on the shelf might have milliseconds to grab your attention and make you feel something. These brands use psychological triggers like bright colors, bold fonts, and eye-popping patterns to light up your brain’s pleasure receptors.
And, of course, this is in large part due to the shift of younger consumers from Millennials to Gen Z. Millennials wanted brands to relate to something larger by showing where products came from and how they were made. But Gen Z has shorter attention spans and wants visual excitement. Expect more brands to swap their minimalist Millennial redesigns for something hard-hitting and joyful.
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⚡️ Today’s Headlines ⚡️
📬 Instagram is adding new DM filters for creator accounts. The messaging organization feature allows creators to sort and filter message requests via various qualifiers, hopefully making it easier to find the most relevant DMs.
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✉️ Substack added new features to help people discover your newsletter. Users can search Notes on mobile and get suggestions for related Notes. Publishers can also now paywall the replies of a thread and offer free previews.
🥱 Tired of being stuck in your agency’s day-to-day? 8F has helped 800+ agency owners turn their business into self-sustaining machines. Start with a free call to pinpoint your agency’s path to freedom here.
🤓 TikTok launched an updated ‘TikTok Academy’ for marketers. If you’re looking to up your TikTok marketing game, this is the place to go with new enhanced learning content to help you better understand app promotions.
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