Hey there,

Hope you enjoyed your holiday weekend! Best of luck to all the eCommerce marketers out there on surviving Cyber Monday. May your sites be fully functioning and your sales be astronomical 💸

🧠 Stat Of The Day 🧠

U.S. consumers spent $9.8 billion in online sales on Black Friday, up 7.5% from last year. (Source: Adobe Analytics)

🧞 You're in for a genie-ous revelation!

Positional's high-impact SEO toolbox covers:

🔍 Content Analytics: Understand what's working on your page with scores and heatmaps.

💫 Optimize: Get data-backed recommendations to fine-tune your content.

🪙 Internals: Manage internal links like a pro.

📦 Keyword Clustering: Group keywords for better organization.

🌟 Content Planner: Ace keyword and competitor research in one place.

🔍 AutoDetect: Ensure content authenticity with AI-generated content checks.

But hurry, like Aladdin's lamp, slots are limited. Join Positional in their Private beta (until November end) for discounted pricing, unlimited access, and team seats.

Your wishes & SEO dreams – await! 🪔✨

⚡️Today’s Headlines⚡️

⬇️ Anyone can download your public Reels clips now

🙌 Headlines are coming back to X Link Previews

👻 Snapchat’s testing a new ad-free subscription tier

🤔 TikTok wants you to help guide its algorithms with new UI

✨ New look might be coming to IG post counts

🛠️ Things Worth Checking Out 🛠️

🤩 INFLUENCER MARKETING - Want to set up an automated influencer marketing system like this in your brand and get dozens of untapped influencers promoting you? Book a discovery call now.

🤖 BARD MEETS YOUTUBE - Google’s Bard AI can now understand YouTube videos and respond with answers based on spoken words in videos. So now, you can both obsess over MrBeast.

🤓 SOCIAL ANALYTICS - If you want to up your game in social media, you’ve gotta have analytics tools set up. You can’t improve what you can’t measure. Hootsuite crafted this list of 9 analysis tools for you.

🙋 SALES TOOLS - In other cool tech tools, Google Meet can now detect when you physically raise your hand on camera. Great tool for big pitch meetings so you don’t miss that prospective client question. Try it out.

*Want to get in front of our audience? Start here…

✨ Today’s Insight ✨

Holiday campaign inspiration: 12 campaigns of 2023

📰 TL;DR - We’re definitely in the holiday season already, but if your campaign is feeling stale and not giving you the returns you expected… it’s never too late to make a pivot. Especially in eCommerce and digital marketing, where assets can be changed quickly and somewhat easily.

For a little inspiration, Marketing Dive collected a list of 12 holiday campaigns from this year that embody the seasonal spirit.

💡 Insight - Check out the full list here, but here are some of our favorites from the list:

• Gap leaned into the nostalgia around their vintage pieces and crafted a campaign that told the stories of diverse families spanning multiple generations, all leaning into Gap’s products.

• Cutwater created a cocktail helpline which provides the brand’s ready-to-drink cocktail brand to consumers with a hotline number, adding urgency and relevance to their campaign.

• Home Depot and Visio collaborated on shoppable content for the holidays that features QR codes alongside homes, allowing consumers to “Shop the Look” and get the perfect holiday home.

• Walmart reunited the cast of the original ‘Mean Girls’ movie in a spot that rivals Super Bowl ads with its entertainment and enjoyment factor, proving that there’s still interest in a high-budget campaign with notable talent.

*Want to get in front of our audience? Start here…

🎙 HEARD EM’ SAY:

"I would argue 70% of people don't get news or entertainment from newsletters ... so I actually think the market is very nascent altogether"

The new episode of The @MarketingMax Show “How To Build Two $75m+ Newsletter Empires” now streaming on Spotify & Apple & YouTube

*Want to get in front of 100,000+ Founders & Marketers? Click here…