Monday, November 25

🌟 Today’s Highlights:

• Threads is testing AI-powered summaries of trending topics

• Bluesky is struggling with a fake account problem

• AI is the secret to automating your content creation & growing your following on LinkedIn

• 📊 Stat of the Day: Experts predict there will be 117.9 million TikTok users in the US next year, reaching over one-third of the population. (Source: eMarketer)

• 💡 Today’s Insight: How to reach consumers on social media this BFCM

🤩 How to use AI to grow your following on LinkedIn

LinkedIn has over 930 million users, but only 1% actively create content. That’s a massive opportunity to stand out.

With Taplio’s AI, it takes just 10 minutes a day. This makes it easy to:

• Generate posts and carousels (based on your interests and viral content)

• Schedule posts with one click

• Track your growth with advanced analytics (far more detailed than what LinkedIn provides)

Justin Welsh, who has generated $2.39M in sales from LinkedIn, says:

“Taplio is the most complete solution in the market for anyone looking to grow on LinkedIn.”

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💡 Today’s Insight 💡

How to reach consumers on social media this BFCM

🗞 TL;DR - According to Sprout Social, 89% of consumers say a brand’s social media impacts their holiday shopping decisions. In fact, consumers say social media content (from friends/family, influencers, and brands) is their top source of holiday gift inspiration. Here are our tips to crush BFCM and holiday sales!

💡 Insight - Here are Sprout Social’s top stats alongside our relevant tips:

• 47% of consumers say influencer endorsements carry the most weight, even compared to recommendations from friends and family – this is where microinfluencer-crafted UGC campaigns come in to help you have a bigger impact with less effort

• 48% of Gen Z consumers plan to make more purchases directly from social platforms in 2025 - reach them via TikTok Shop with one simple hack

• Over half of all consumers plan to contact brands via Facebook this holiday season - make sure you’ve got a robust customer care & check-in pipeline set up to maximize these relationships

• Promo codes are the most impactful content, according to consumers, based on their likelihood of buying from a brand during the holidays - make sure you’ve got competitive deals and promo codes in place to attract buyers!

⚡️ Today’s Headlines ⚡️

🤖 Threads is testing AI-powered summaries of trending topics. The feature is similar to X’s Stories feature which uses AI to summarize the app’s trending topics and is part of an effort from the social network to improve the app’s trends features.

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🔇 LinkedIn is phasing out its dedicated live audio events. The feature, which resembled Clubhouse (RIP), is being retired less than two years after it was introduced and rolled into its existing live-streaming tools.

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🥸 Bluesky is having a problem with fake celebrity accounts. Due to its lack of a thorough verification system and fast growth (with a staff of only about 20 people), many imposter accounts have been made on the app.

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