Hey there,

Every person you talk to today will probably talk about Sam Altman and OpenAI. Every newsletter you read today will probably talk about Sam Altman and OpenAI. Sorry to add one more to the list.

🧠 Stat Of The Day 🧠

Ads on Snapchat are viewed as 1.2 times more positive and 1.3 times more playful compared to other social apps. (Source: Mindshare & Snap)

🎬 UGC Ads Without an Agency? How?

TL;DR - Lights, Camera, Action! Sleepless' video editors, animators, and designers are the A-team of creativity - turning your ideas (and their massive UGC footage library and AI voiceover magic) into content that gets results.

Expand your team's bandwidth and stay on top of the ever-changing UGC trends. Sleepless is a performance-first creative team that created the ads you've seen for DoorDash, hims & hers, and more.

Leverage their library of over 300,000 UGC clips for your social ads. Our friends at Sleepless shot 'em themselves, so your social ads are unique, 1 in a million, ...you get the gist.

🎙 HEARD EM’ SAY:

"I would argue 70% of people don't get news or entertainment from newsletters ... so I actually think the market is very nascent altogether"

The new episode of The @MarketingMax Show “How To Build Two $75m+ Newsletter Empires” now streaming on Spotify & Apple & YouTube

⚡️Today’s Headlines⚡️

🎥 Anyone can make AR effects with TikTok’s new creation option

💬 Bing results get more context with new Generative AI captions

🦤 Meta gets Emus for video and text editing

📊 New metric just dropped… TikTok’s EVTA (Engaged View-Through Attribution)

🙌 Sprout Social & other tools now have access to Meta’s A/B API

🛠️ Things Worth Checking Out 🛠️

👀 INFLUENCER MARKETING - Want to set up an automated influencer marketing system like this for your brand and get dozens of untapped influencers promoting you? Book a discovery call here.

✌️ DISCORD AI - AI isn’t for everyone… Discord announced it’s shutting down its AI chatbot Clyde starting December 1. RIP Clyde.

📱 TEXT UPDATES - Apple’s working on improving the green bubble text experience with new tech called rich communication services (RCS) next year. Sorry though, Androids, you’re keeping your green bubbles.

🔎 SEO TOOLS - Looking for the most recent tools SEO professionals are using? Strategist Zoe Ashbridge collected this list of the top free tools she uses regularly. Find a new tool.

✨ Today’s Insight ✨

Run a KALM retrospective with your marketing team

📰 TL;DR - The best way to prioritize growth is to reflect on what you’ve done so far. Marketing Powerups published a piece on how to follow the KALM retrospective format to achieve this reflection. The piece includes a downloadable template or a Miro board template.

💡 Insight - Here’s what KALM retros consist of and what to focus on:

1. Keep: What went well that you want to continue doing?

2. Add: Have any new ideas or experiments you want to try for the next campaign?

3. Less: What can you do less of or stop that didn’t add value to the campaign?

4. More: What can you do more that will bring more value to the campaign?

Each retro should provide 10-15 mins for team members to provide their thoughts on a board with sticky notes, time to group feedback by similar sentiments, and then a discussion of each topic.

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🌟 Get Matched With A Top-Rated Agency!

Finding the perfect agency for your brand takes less than 60 seconds & costs $0 with AgencyReviews new quiz feature. Get started here!

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