Hey there,

Today’s World Kindness Day! Can you do something unconditionally kind to someone else today?

Maybe it’s telling a coworker how much you appreciate them. Or holding the door open for someone. Or going an extra step and paying for someone else’s coffee. Be extra kind today. 🫶

🧠 Stat Of The Day 🧠

TikTok and Instagram users would be willing to pay $10-28 to have others, including themselves, deactivate the apps. (Source: National Bureau of Economics Research)

🧐 Have You Cracked the Case?

Just as Sherlock unravels mysteries, Positional’s Content Analytics unravels SEO insights like never before.

✅ In-Depth Scoring: Get a closer look at your page's performance.

🔥 Heat Mapping: Discover what's hot and what's not in your content.

🪄 Conversion Optimization: Fix problematic paragraphs and strategically place CTAs.

Whether you're a content team, startup, agency, or solo, Positional's the Watson to your Sherlock.

⚡️Today’s Headlines⚡️

🚨 Warning: LinkedIn’s getting rid of your carousel posts next month

🛡️ Instagram’s protecting marketers with this new partnership ads update

⏱️ You can now add timestamps to your X videos

👀 All of Instagram’s newest features in test to look forward to

💼 LinkedIn’s Sales Navigator now has AI & new insights

🛠️ Things Worth Checking Out 🛠️

💫 OPTIMIZED CONTENT - You can get 1 free highly optimized blog article and in-depth keyword recommendations for free during your BREEZY SEO 7 Day Free Trail here.

🇨🇳 META MOVES - Meta just struck a new deal to sell a version of its VR headset in China, which would mark 14 years since Facebook was banned from the country. Big move.

🎧 PODCASTS - Goodbye Google Podcasts, hello YouTube? YouTube Music is getting the ability to add podcasts via RSS feed. Sounds like a workaround.

🔎 GOOGLE RESULTS - Google’s now showing results from X, Instagram, YouTube, and other social networks in search results under new “Posts From” feature. Search everywhere.

✨ Today’s Insight ✨

How to get more out of your order confirmation page

📰 TL;DR - The Baymard Institute notes that the order confirmation page is often a dead end for users. Once customers order, that’s it – they’re done and leave.

But they argue the confirmation page can be yet another touchpoint in increasing user engagement with your brand through simple updates pushing customers deeper into your flow.

💡 Insight - The folks at Baymard Institute note there are six simple ways to get more out of your order confirmation page, including:

1. Cross-selling - allow users to add deals to their cart without having to resubmit payment data, creating a sense of urgency

2. Newsletter sign-up - don’t distract users during checkout, save this for after confirmation & make it better with pre-filled fields

3. Account creation - simplify the checkout process and add additional space for promoting the benefits

4. Informational resources - can include itinerary, delivery details, guides, how-tos… anything to make the user feel more confident

5. Apps and other promotions - could be social media details as well, but again, simplify checkout & don’t distract users

6. Surveys - capture what users are thinking right in the moment of purchase, but try to keep the time requirement minimal

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🎙 HEARD EM’ SAY:

“I swear within 24 hours (of implementing this growth hack) we had 6 qualified leads, like boom, just like that!”

New episode of the @MarketingMax show “How I Built & Sold My 7 Figure Ad Agency” now streaming on Spotify & Apple & YouTube

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