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- Monday, November 11
Friendly reminder today is Veteran’s Day in the US, so you may get a bunch of OOO replies in your inbox. If you’re reading this on Tuesday, welcome back to the office!
🌟 Today’s Highlights:
Instagram expands boosting to more post types
LinkedIn video is found to generate 3x more reach than text posts
📊 Stat of the Day: X had 942M posts worldwide on US Election Day, a global all-time daily high. (Source: X)
💡 Today’s Insight: How to get more views on your YouTube videos
💡 Today’s Insight 💡
🗞 TL;DR - Trying to get more YouTube views but feel like you’re screaming into the void? Buffer has 13 actionable tips on how to get views and we’ve summarized the top ones for you.
💡 Insight - Their biggest tip? Make sure you’ve got the basics right. That includes: making sure you have a solid niche for your channel (make sure it’s narrow & consistent), publishing videos consistently, and having excellent production quality.
If you’ve got those three down, then you should determine which approach you want to take to up your YouTube views. You might decide to get more views via search optimization, just like you would if you were trying to optimize for Google rankings. To do this, you should learn how YouTube SEO works, find popular topics, do a competitive analysis, and create topics around those areas of opportunity.
If you want to get more views by feeding into the algorithm and getting featured on YouTube’s homepage, you should build intrigue with your video title & thumbnail, repurpose your long videos into YouTube Shorts, and collaborate with other creators and brands.
One of the last big ways you can get more views on YouTube is being surfaced in the ‘Suggested’ videos tab. This can be accomplished by creating a solid playlist of similar topic themes, promoting your videos using cards & end screens, and having a strong CTA to prompt more engagement with your channel.
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⚡️ Today’s Headlines ⚡️
💰 Instagram has expanded boosting to more post types. Until now, some posts with GIFs and stickers have been ineligible for boosting, due to system limitations and copyright concerns. But now, all these posts are eligible to be boosted.
📚 Easily search & filter my 100+ Growth Marketing Hacks, get access to a 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here.
🎥 LinkedIn video posts generate 3x more reach. The findings are the result of a 90-day analysis by marketing expert Caroline Giegerich after LinkedIn touted that video gets five times the engagement of text posts.
🛍️ BFCM is the biggest week of the year. So, to make sure you’re prepared, I've put together my 5 must-implement growth hacks to turn BFCM into a profit powerhouse. Download the guide instantly here.
🔄 Instagram stops the ‘rug pull’ when users open the app. Have you ever opened IG and had the feed refresh before you could engage with the original content you saw? Apparently, that was a feature, but users hated it.
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