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- Monday, May 6
Today is apparently National Beverage Day, which feels like a good time to admit that I’m one of those people who has about three beverages on my desk at all times. What’s your go-to beverage?
📊 Stat Of The Day 📊
More than two-thirds of TikTokers have increased usage despite noticing shopping-related content changes on the platform. (Source: EMARKETER)
🤫 The Secret To Conversions
…is great web design, period!
With a proven track record working with industry leaders like Xfinity, AMEX, US Bank, Copper, and countless startups, Axamo is your go-to for exceptional web design.
What makes them different? They specialize in building responsive Webflow sites that look beautiful and convert for your B2B brand.
Our friends at Axamo understand your vision and exactly what you want (and need) to drive conversions.
⚡️ Today’s Headlines ⚡️
💓 Instagram has four new interactive stickers to encourage engagement
🧱 X is making the ‘block’ option a lot lighter to increase transparency
💬 Threads is giving users more control over who can quote their posts
⏸️ Google Ads will pause low-activity active keywords starting in June
🗞️ Musk wants Grok to be a real-time synthesizer of news
Interested in reaching my audience? Grow with us here
🛠 Things Worth Checking Out 🛠
✔️ FIND YOUR AGENCY - Nike's 'Just Do It' campaign that catapulted their business to massive growth was put together by an amazing agency. Match with your amazing growth agency in 60 seconds here →
☕️ MOBILE ORDER - Mobile orders have accounted for at least 30% of Starbucks’ sales for two quarters in a row & made up 3 out of every 10 orders in Q1. But its lack of consistency is driving customers away…
📰 DIGITAL NEWS - Page views on the U.K.’s biggest commercial publisher Reach were down by 1/3 in Q1 of 2024. The publisher blames Facebook & Google’s algorithm deprioritization of news networks.
💡 Today’s Insight 💡
🗞 TL;DR - A new report from PMG surveyed 1,800 internet users 18 years and older on travel habits and plans for the future. The report comes at a time when most of society has returned to normal travel and activities from the COVID-19 pandemic, but some consumers are looking to make up for lost time.
Those in the travel, entertainment, or tourism industries should take note!
💡 Insight - Here are our key takeaways from the report:
65% of Gen Z and 72% of Millennials expected to spend more on leisure travel in 2024 compared to 2023
42% of travelers are choosing to embrace spontaneity in planning
44% of consumers only begin planning their travel 1-3 months prior, with the second most common being 24% of consumers who prep 4-6 months prior
43% of travelers say they plan to travel to Western Europe this year followed by 39% of travelers planning to visit North America
58% of Gen Z consumers report they use loyalty programs when booking activities or accommodations
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