- Growth Daily
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- Monday, May 22
⚠️ Most consumer brands get THIS wrong about seeding products to influencers*
The old tactic of "no commitment" influencer seeding does not work anymore. It creates unrealistic expectations and uses bait-&-switch to get creators to promote you.
Meanwhile there some brands that seem to just get it. Why? They're doing something different... something unique... something that is not commonly shared on Twitter.
➡️ In this private document, made specifically for Growth Daily readers, a former agency owner shares what really works with influencer seeding. The doc has all his playbooks, templates, and follow-along videos. Use it to get endless influencers promoting you on auto-pilot.
PS: If you need their team to come up with a custom influencer strategy for your brand, book a call here.
🚀
Today’s Growth Tip
Here’s a cumulative list of all the ways CMOs should be using AI – including existing AI tools/programs, prompts for AI chatbots, and how to link all that back to leading your team to successfully utilize these tools as well. Our fave takeaways from the list:
Use Descript for audio transcription and easy video/audio editing to offload this hassle from your team
Consult ChatGPT for content ideas from social media to white papers
Make AI apps your executive assistant by summarizing all meetings and automatically sending info to the whole team
Make it yours: Pick one of the 10+ ideas on this list and work on introducing one tool/tactic to your team at a time. Try something small that’s personal to you before overhauling your team’s processes – such as using a tool like Rewind to recap your meetings & projects.
*Want to get in front of 45,000+ Founders & Marketers? Click here…
🛠️ Things Worth Checking Out
📈 Data* - I've used Databox since 2018 to consolidate all of my marketing metrics into one easy-to-read dashboard & morning email. Get your free VIP set-up call here :)
🤪 GIFs - Instagram’s now allowing users to reply to posts with GIFs, which is why you’ve probably seen a lot of them in the comments section. Check out the feature here.
✍️ FB Lead Gen - Meta added new lead generation form updates making it easier for users to connect with businesses. Read the full list of updates here.
🎥 Long Videos on Twitter - Twitter Blue subscribers can now upload videos up to 2 hours long on desktop and iOS apps. Android users can still only upload videos up to 10 mins long. See the update here.
⚡️
Talk of the Town
In a wrongful dismissal suit in San Francisco, former Head of Engineering Yintao Yu said that TikTok parent company ByteDance “has served as a useful propaganda tool for the Chinese Communist Party” and claimed the company would post content using fake social media accounts, among other allegations.
Takeaway: This is going to be a tough development amidst TikTok bans across the U.S. and will most certainly be brought up when people talk about the dangers of the apps.
The generative AI tools, powered by PaLM 2, will help automate advertising and ad-supported consumer services and provide suggestions for video content for YouTube creators to make. As part of this, Google’s also been testing PaLM 2 for YouTube youth content titles and descriptions.
Takeaway: The reports of these advertiser tools are still pretty vague, but providing more efficiency in these processes using AI could be a game changer. How can your org strive to accomplish efficiency in your ads process using AI?
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Disclosure: Some things in this newsletter (particularly but not always the things with a * in the headline) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.Mond