Monday, May 20

Today's Essential Marketing News & Tips

Happy Monday! Did you have a relaxing weekend, a productive weekend, or a mix of both?

📊 Stat Of The Day 📊

TikTok is the #1 source for financial information among Canadian users under the age of 45 in social and video platforms. (Source: TikTok)

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Whether you're a seasoned AI enthusiast or a novice, this webinar will give you the skills to launch your own AI applications quickly.

⚡️ Today’s Headlines ⚡️

🐦 Twitter’s domain is officially X now

👀 Instagram is copying BeReal and Snapchat with ‘Peek’ feature

🤖 ChatGPT might be able to help automate your marketing reports

🏆 Reddit reverted to its old award system after user uproar

🤝 Reddit is partnering with OpenAI to bring content to ChatGPT

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🛠 Things Worth Checking Out 🛠

🔥 SCALE BIG - Agencies wanting to scale to $100k+ MRR! Join the ranks of successful agency founders who've scaled with 8 Figure Agency's automation and consulting. Learn more and book your call now here →

📊 SMBS ON TIKTOK - TikTok is running a Small Business Summit one-day event for small businesses in honor of National Small Business Month. Check it out.

😅 EMOJIS DEFINED - Context is everything, so it’s only natural that some emojis get lost in translation. In fact, 81% of people find that someone else’s use of an emoji has caused confusion. Awkward.

💡 Today’s Insight 💡

🗞 TL;DR - Online shopping scams have grown frequently in the U.S. with the emergence of local sale groups like Facebook Marketplace. In general, it’s led to a growing fear of online shopping scams – as in, paying money for a product or service and getting ghosted in return. Spokeo ran a study on consumer concerns and found fears often exceed reality.

💡 Insight - Here are some of the top takeaways from the study:

  • 55% of consumers said they feared receiving fake or incorrect products when shopping on online marketplaces despite only 15% experiencing it this past year

  • 98% of respondents have at least one fear about shopping on online marketplaces

  • 29% of Americans are comfortable spending more than $100 on an online marketplace without first researching the seller

  • More women than men take more safety precautions when shopping in online marketplaces

  • The top three anxiety-inducing online shopping scenarios were: paying on sites that lacked secure encryption (22%), clicking on unsolicited offers via email or text (21%), and completing peer-to-peer transactions (17%)

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