- Growth Daily
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- Monday, May 15
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Talk of the Town
Yaccarino tweeted that she’s been inspired by Musk’s vision to create a brighter future and is excited to help transform the social media platform. Musk has said that Yaccarino will be helping build Twitter into an “everything app” and her appointment will allow him to devote more time to Tesla.
Takeaway: Time will tell if this new Twitter leader will bring positive change to the platform, but expect every move to be analyzed by experts. The early days of this new Twitter leadership may make or break whether users stay or flee the platform.
Google’s been doing this for awhile, but now the feature is going to be front and center all over the search UI over the coming weeks. The idea is to share more actual human feedback on topics in addition to SEO-optimized web results.
Takeaway: If Perspectives takes the top slot on search results, it’s even more vital for companies to: A. Provide products and services that are worth talking about positively and B. Continue to optimize SEO so that you’re ranked directly under these Perspectives.
⏰ Access the Latest Trends and Strategies to Stay Ahead in the Digital Media Landscape*
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Off-Site and In-Store: Retail Media's Next Major Media Channels CTV Advertising, Under the Hood
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New Growth Insights
Remember Squarespace’s big game ad with copies of Adam Driver discussing the inception of a website that makes websites? Well, that website’s latest ad is based on the concept to “Make a Website To Sell Anything.” The ad spot showcases bizarre business ideas to truly show the breadth of “anything.”
Takeaway: The out-of-the-box style of these ads may be confusing to some, but it’s that confusion that grabs the attention of so many. The SB ad was weird and quirky, but it’s artistic and leaves people asking more questions – exactly what you want to do when you have limited time to get people to pay attention.
Insider Intelligence gathered these takeaways with feedback from marketers from recent events – the key points include:
TikTok has consumers craving “weird,” “cringey,” “uncomfortable” content
Micro-influencers can beat Insta-celebs
Reactivity can beat proactivity on social
Your brand is a character
Let AI be your co-pilot
Performance marketing can’t do it all
Takeaway: Definitely recommend clicking into this one to read the quotes and deeper takeaways of each points, but it’s clear that being in touch with the trends and leaning into a contrarian angle might be the way to go.
🛠️ Things Worth Checking Out
🎥 Video* - 82% of all internet traffic is video. Piper Creative's expert video editing services can help you stand out in a crowded market. Get started here.
🤖 Meta’s Latest AI Tools - Meta announced a bunch of AI-powered tools last week including the AI Sandbox, a testing playground for AI-driven ad tools. Check out the full announcement here.
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